Friends of David Brock Smith, PAC #15377
"I support David Brock Smith and will be voting for him because he is our man when it comes to veterans." - Bill Nixon, U.S. Army Vietnam Veteran
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| Overall score | 34.8/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 55.8 · 0.0 · 54.3 |
| Spend range | USD 700–799 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 59.96 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 1 (2024-05-02 → 2024-05-03) |
| Created | 2024-05-02 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OR — David Smith |
| Surfaced by | “senate:David Smith” |
| Issue | veterans |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | veterans military |
| Symbols | military, us flag |
| Call to action | none |
| Standout element | three Vietnam veteran men in military caps delivering a direct-to-camera endorsement |
| Tactic | Third-party peer endorsement from a named Vietnam veteran leverages trusted community credibility to vouch for the candidate on veterans issues without the candidate needing to make the claim himself. |
| Oregon | 87.4% |
| California | 2.0% |
| Texas | 1.0% |
| Washington | 0.9% |
| Arizona | 0.8% |
| Florida | 0.5% |
| Idaho | 0.4% |
| 18-24 · unknown | 0.0% |
| 25-34 · male | 7.8% |
| 45-54 · unknown | 0.2% |
| 18-24 · female | 1.7% |
| 65+ · male | 6.5% |
| 45-54 · female | 11.7% |
| 18-24 · male | 1.5% |
| 55-64 · female | 11.2% |
| 25-34 · female | 10.2% |
| 65+ · unknown | 0.1% |
| 45-54 · male | 7.7% |
| 35-44 · female | 13.0% |
| 55-64 · male | 6.7% |
| 35-44 · male | 9.0% |
| 65+ · female | 12.4% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |