Shelley Moore Capito US Inactive
Capito for West Virginia
Ad copy
As a mother and grandmother, I know there is no higher priority than the health and future of our children. Actions speak louder than words. I’m proud to have worked with President Trump to pass landmark legislation funding critical research for childhood cancer, Alzheimer’s, and Parkinson’s. No family should have to face these battles alone.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.2/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 61.7 · 0.8 · 62.5 |
| Spend range | USD 400–499 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 19.98 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2026-04-18 → 2026-04-22) |
| Created | 2026-04-18 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | — |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate, family children, diverse crowd |
| Symbols | us flag, capitol statue |
| Call to action | none |
| Standout element | Senator Capito standing in the Oval Office beside President Trump at his desk, lending presidential authority to her healthcare record |
| Tactic | The ad leverages a mother-and-grandmother identity appeal combined with Oval Office imagery to build bipartisan credibility and emotional trust around children's health legislation. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 35-44 · female | 9.2% |
| 45-54 · female | 11.5% |
| 55-64 · female | 19.5% |
| 65+ · female | 59.8% |
