Seth Moulton US Inactive
SETH FOR MASSACHUSETTS, INC
Ad copy
The easy path was never an option.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.0/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 59.2 · 0.3 · 60.6 |
| Spend range | USD 400–499 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 25.69 |
| Est. audience size | — |
| Days live | 2 (2026-05-04 → 2026-05-06) |
| Created | 2026-05-04 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
🧠 AI analysis
| Issue | foreign policy defense |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, veterans military |
| Symbols | military |
| Call to action | none |
| Standout element | Bold 'HARD TASK' text overlaid on military combat zone footage with candidate in uniform |
| Tactic | The ad uses the candidate's military service record and stark combat imagery to build an identity of toughness and sacrifice, positioning Moulton as someone who has proven himself under pressure — a classic 'earned credibility' persuasion tactic. |
Where it ran (delivery by region)
| California | 8.9% |
| Texas | 8.2% |
| Florida | 6.0% |
| Massachusetts | 5.9% |
| New York | 5.0% |
| Pennsylvania | 4.4% |
| Ohio | 4.0% |
Who saw it (delivery)
| 18-24 · female | 1.3% |
| 45-54 · male | 11.7% |
| 65+ · male | 8.6% |
| 65+ · female | 8.9% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 12.4% |
| 55-64 · female | 10.1% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 7.8% |
| 18-24 · male | 8.1% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 12.0% |
| 35-44 · female | 6.1% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 9.1% |
| 25-34 · female | 2.8% |
| 18-24 · unknown | 0.2% |
| 65+ · unknown | 0.3% |
