๐Ÿ“Œ The Swipe File

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Roy Cooper US Inactive

Cooper Victory Fund

ad creative

Help Roy flip the Senate blue

Give Now To Help Roy Win in NC

Ad copy

A right-wing group has made a seven-figure ad buy against Roy Cooper โ€“ the first of many in what experts are predicting will be the most expensive Senate race in history. Even worse, the GOP just announced that theyโ€™re ๐ข๐ง๐ฏ๐ž๐ฌ๐ญ๐ข๐ง๐  $๐Ÿ•๐Ÿ ๐ฆ๐ข๐ฅ๐ฅ๐ข๐จ๐ง ๐ข๐ง ๐๐จ๐ซ๐ญ๐ก ๐‚๐š๐ซ๐จ๐ฅ๐ข๐ง๐š to try to buy this seat for President Trumpโ€™s handpicked candidate. Roy is counting on grassroots supporters like you to help him fight back โ€“ because if we lose here, Democrats will also lose our chance to flip the Senate. So please, will you chip in today?
Hereโ€™s what it says about you when you chip in to Roy Cooperโ€™s Senate campaign in North Carolina. It says you believe in a lifelong public servant and former Governor who has never lost an election. It says you believe itโ€™s time to take back the Senate for the people and fix whatโ€™s broken in Washington DC โ€“ and you know itโ€™s not possible without flipping North Carolina blue. It says you believe in the power of a grassroots movement like the one Roy is building โ€“ and you refuse to let far-right Republicans buy this seat for President Trumpโ€™s handpicked candidate. ๐–๐ข๐ญ๐ก ๐š ๐ซ๐ž๐œ๐ž๐ง๐ญ ๐ฉ๐จ๐ฅ๐ฅ ๐ฌ๐ก๐จ๐ฐ๐ข๐ง๐  ๐ญ๐ก๐ข๐ฌ ๐ซ๐š๐œ๐ž ๐ฌ๐ญ๐š๐ญ๐ข๐ฌ๐ญ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐ญ๐ข๐ž๐, ๐ฐ๐ž ๐ง๐ž๐ž๐ ๐ญ๐จ ๐ซ๐š๐ข๐ฌ๐ž ๐ญ๐ก๐ž ๐ซ๐ž๐ฌ๐จ๐ฎ๐ซ๐œ๐ž๐ฌ ๐ญ๐จ ๐ฌ๐ฎ๐ซ๐ ๐ž ๐š๐ก๐ž๐š๐ ๐š๐ง๐ ๐ฐ๐ข๐ง. ๐‚๐š๐ง ๐ฐ๐ž ๐œ๐จ๐ฎ๐ง๐ญ ๐จ๐ง ๐ฒ๐จ๐ฎ ๐ญ๐จ ๐œ๐ก๐ข๐ฉ ๐ข๐ง?

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score49.3/100
Spend / Reach / Long. / Eff.50.6 ยท 78.0 ยท 12.9 ยท 55.8
Spend rangeUSD 5,000โ€“5,999
Impressions100,000 โ€“ 124,999
CPM (โ‰ˆ $/1k impr)USD 48.88
Est. audience sizeโ€”
Days live48 (2026-04-10 โ†’ 2026-05-28)
Created2026-04-10
Creative variants2 body ยท 2 headline
Platformsfacebook, instagram
Languagesen
CandidateNC โ€” Roy Cooper
Surfaced byโ€œsenate:Roy Cooperโ€

๐Ÿง  AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsmoney cash
Call to actiondonate
Standout elementBold $71 MILLION figure in white text on black background creating stark alarm
TacticClassic fear-and-urgency fundraising tactic that frames GOP money as an existential threat to Senate control, using a credible NYT citation and poll data to legitimize the threat and drive immediate small-dollar donations.

Where it ran (delivery by region)

North Carolina68.0%
South Carolina3.3%
California3.1%
Virginia2.8%
Florida2.5%
New York2.1%
Massachusetts1.2%

Who saw it (delivery)

18-24 ยท female 0.3%
45-54 ยท male 4.6%
65+ ยท male 22.0%
65+ ยท female 32.9%
55-64 ยท unknown 0.2%
55-64 ยท male 8.1%
55-64 ยท female 12.1%
45-54 ยท unknown 0.1%
45-54 ยท female 6.6%
18-24 ยท male 0.4%
35-44 ยท unknown 0.1%
35-44 ยท male 3.5%
35-44 ยท female 4.2%
25-34 ยท unknown 0.0%
25-34 ยท male 2.1%
25-34 ยท female 2.1%
18-24 ยท unknown 0.0%
65+ ยท unknown 0.6%

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