Senator Wiley Nickel US Inactive
Wiley Nickel for Congress
Democrat Wiley Nickel For Congress
Protecting Our Democracy
Ad copy
When North Carolina Republicans tried to throw out thousands of legitimate Black and Brown votes, I stood firm and blocked their bill from becoming law.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.8/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 70.7 · 3.0 · 59.0 |
| Spend range | USD 1,500–1,999 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 31.81 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 12 (2022-04-20 → 2022-05-02) |
| Created | 2022-04-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | learn more |
| Standout element | Black-and-white photo of Nickel walking alongside a prominent Black political figure, implying Obama endorsement-level credibility |
| Tactic | The ad uses a high-profile implicit association and a direct voting-rights narrative to appeal to minority voters and democracy advocates, positioning Nickel as a proven defender against Republican voter suppression. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 55-64 · male | 11.9% |
| 55-64 · female | 21.0% |
| 45-54 · male | 15.3% |
| 45-54 · female | 27.7% |
| 65+ · male | 7.7% |
| 65+ · female | 16.1% |
