📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Allen Waters for Congress 2022 - R.I. District 1 US Inactive

THE WATERS COMMITTEE

ad creative

‘We could open up again and forget the whole thing’

Epidemiologist Knut Wittkowski on the deadly consequences of lockdown.

Ad copy

Do you believe Governor Raimondo is creating a disaster in her response to shut down RI? The Covid-19 infection survival rate may be as high as 99.5%, or 199 out of 200 people live. "Epidemiologist Knut Wittkowski on the deadly consequences of lockdown." #ReopenRI Shutting down the Rhode Island and American economy are the greatest mistakes in history. Allen Waters for U.S. Senate - Republican Moderate - Commonsense - Mainstream Join us and donate: WatersforSenate.com

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score30.5/100
Spend / Reach / Long. / Eff.0.0 · 50.6 · 0.8 · 70.8
Spend range<USD 99
Impressions7,000 – 7,999
CPM (≈ $/1k impr)USD 6.6
Est. audience size500,001 – 1,000,000
Days live4 (2020-05-16 → 2020-05-20)
Created2020-05-16
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateRI — Allen Waters
Surfaced by“senate:Allen Waters”

🧠 AI analysis

Issueeconomy taxes
Framingattack opponent
Message typepersuasion
Emotional appealanger
Production tierdiy amateur
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementFacebook content-removed warning screen replacing the actual ad creative
TacticThe ad attacks Governor Raimondo's COVID lockdown policies by citing a favorable survival statistic and an epidemiologist endorsing reopening, framing economic shutdown as the real danger to drive anti-lockdown sentiment and donations.

Where it ran (delivery by region)

Rhode Island100.0%

Who saw it (delivery)

35-44 · unknown 0.1%
55-64 · male 18.8%
18-24 · male 0.3%
65+ · female 14.9%
65+ · male 14.1%
45-54 · male 16.3%
55-64 · female 13.2%
35-44 · male 7.8%
45-54 · female 7.8%
55-64 · unknown 0.2%
35-44 · female 2.3%
65+ · unknown 0.3%
25-34 · male 2.8%
18-24 · female 0.2%
25-34 · female 0.8%
45-54 · unknown 0.3%
25-34 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 37d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 35d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 34d live
Graham Platner
ME — Graham Platner 44d live
Dan Osborn for Senate
NE — Dan Osborn 40d live
Reid W. Rasner
WY — Reid Rasner 52d live
Sherrod Brown
OH — Sherrod Brown 5d live
Sherrod Brown
OH — Sherrod Brown 231d live