Scott Brown US Inactive
Scott Brown for New Hampshire
Home - Scott Brown
Scott Brown is a veteran, former U.S. Senator, and Ambassador with deep ties to New Hampshire. Learn his story and why he’s running for Senate.
Ad copy
Three U.S. service members are dead. Five more are badly wounded and fighting for their lives. While Iran vows retaliation, the stakes couldn't be higher. But don't worry, Chris Pappas is "monitoring the situation". With no international or military experience and no sense of urgency, I'm wondering what type of "monitoring" can keep our sons and daughters safe. And where is John Sununu? While our troops are under fire, Sununu is doing what he does best: hiding until he sees which way the wind is blowing. Having worn our nation’s uniform for nearly 40 years and represented our country abroad as an Ambassador, I know that when our troops are in harm's way, we don’t need observers, we need leaders with the background to act. Who you want in the room when things get serious?
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Performance proxies
| Overall score | 32.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 55.8 · 0.8 · 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 3.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2026-03-01 → 2026-03-05) |
| Created | 2026-03-01 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Scott Brown |
| Surfaced by | “senate:Scott Brown” |
🧠 AI analysis
| Issue | foreign policy defense |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | veterans military, none |
| Symbols | military |
| Call to action | learn more |
| Standout element | Breaking News chyron with 'IRGC TO AVENGE KHAMENEI'S DEATH' headline overlaid on image of Khamenei, weaponizing real news imagery to frame opponents as dangerously unprepared |
| Tactic | The ad uses a real breaking news screenshot of an Iranian threat to create visceral fear, then pivots to mock opponent Pappas for 'monitoring the situation,' contrasting his inexperience with Brown's military credentials to make national security the decisive voting issue. |
Where it ran (delivery by region)
| New Hampshire | 100.0% |
Who saw it (delivery)
| 18-24 · female | 2.0% |
| 45-54 · male | 6.3% |
| 65+ · male | 27.9% |
| 65+ · female | 13.4% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 13.7% |
| 55-64 · female | 4.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 1.7% |
| 18-24 · male | 10.7% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 5.5% |
| 35-44 · female | 1.6% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 9.4% |
| 25-34 · female | 2.7% |
| 18-24 · unknown | 0.2% |
| 65+ · unknown | 0.4% |
