Reilly Neill for U.S. Senate US Inactive
REILLY FOR MONTANA
What Daines Says vs. What He Does
Public Lands Edition
Ad copy
Why would anyone trust what Daines says about our public lands? Let's take a look at his actions, instead. #ProtectPublicLands #MontanaFirst
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 29.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 49.2 · 0.3 · 69.7 |
| Spend range | <USD 99 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 7.62 |
| Est. audience size | — |
| Days live | 2 (2026-06-23 → 2026-06-25) |
| Created | 2026-06-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Reilly Neill |
| Surfaced by | “senate:Reilly Neill” |
🧠 AI analysis
| Issue | energy environment |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | Sweeping Montana mountain landscape used as emotional contrast against opponent's alleged hypocrisy on public lands |
| Tactic | The ad pairs a breathtaking Montana wilderness photo with a credibility-attack frame — questioning Daines's trustworthiness on public lands and driving clicks to a 'says vs. does' contrast piece, leveraging local pride and environmental identity. |
Where it ran (delivery by region)
| Montana | 21.1% |
| Washington | 16.8% |
| Arizona | 15.7% |
| Colorado | 11.2% |
| Nevada | 8.3% |
| Oregon | 8.2% |
| Utah | 5.7% |
Who saw it (delivery)
| 18-24 · female | 2.5% |
| 45-54 · male | 4.4% |
| 65+ · male | 23.9% |
| 65+ · female | 29.5% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.6% |
| 55-64 · female | 6.8% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.4% |
| 18-24 · male | 4.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 5.0% |
| 35-44 · female | 2.9% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 5.3% |
| 25-34 · female | 3.4% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.7% |
