Mike Rounds US Inactive
ROUNDS FOR SENATE
Results matter
Help re-elect Senator Rounds
Ad copy
Mike worked to secure Ellsworth Air Force Base as the location for the first two B-21 Raider bomber squadrons.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.4/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 61.7 · 1.7 · 62.5 |
| Spend range | USD 400–499 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 19.98 |
| Est. audience size | — |
| Days live | 7 (2020-02-12 → 2020-02-19) |
| Created | 2020-02-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SD — Mike Rounds |
| Surfaced by | “senate:Mike Rounds” |
🧠 AI analysis
| Issue | foreign policy defense |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | us flag, military, capitol statue |
| Call to action | learn more |
| Standout element | Bold blue banner with 'LET'S RE-ELECT MIKE' overlaid on a red Capitol dome background anchors the candidate's confident smile |
| Tactic | The ad leverages a concrete military achievement (B-21 Raider squadrons at Ellsworth AFB) to position Rounds as an effective incumbent who delivers tangible defense results for South Dakota, reinforcing the 'Results matter' tagline. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 65+ · female | 24.4% |
| 45-54 · female | 7.1% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.3% |
| 65+ · unknown | 0.4% |
| 25-34 · female | 4.1% |
| 18-24 · female | 0.5% |
| 45-54 · male | 8.2% |
| 25-34 · male | 8.4% |
| 65+ · male | 12.5% |
| 55-64 · female | 11.7% |
| 18-24 · male | 0.7% |
| 35-44 · male | 7.2% |
| 55-64 · male | 9.6% |
| 35-44 · female | 4.7% |
| 45-54 · unknown | 0.1% |
