Chuck Morse for NH US Inactive
Chuck Morse for NH
Protect Live Free or Die
Ad copy
Our State motto is under attack by NH Democrats. Sign our petition and show your support for "Live Free or Die!"
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 23.7/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 1.7 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2021-08-11 → 2021-08-18) |
| Created | 2021-08-11 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NH — Chuck Morse |
| Surfaced by | “senate:Chuck Morse” |
🧠 AI analysis
| Issue | other |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag, farm rural |
| Call to action | sign petition |
| Standout element | Vintage NH 'Live Free or Die' postage stamp featuring the Old Man of the Mountains anchors the ad in iconic state identity |
| Tactic | The ad uses cultural-identity threat framing — positioning a beloved state motto as under attack — to drive low-friction petition sign-ups and list-building while stoking outrage at NH Democrats. |
Where it ran (delivery by region)
| New Hampshire | 100.0% |
Who saw it (delivery)
| 35-44 · unknown | 0.3% |
| 25-34 · female | 0.2% |
| 55-64 · unknown | 0.3% |
| 35-44 · female | 2.1% |
| 25-34 · male | 2.3% |
| 65+ · female | 7.9% |
| 55-64 · male | 26.6% |
| 35-44 · male | 9.4% |
| 65+ · male | 23.2% |
| 45-54 · male | 16.2% |
| 45-54 · female | 4.3% |
| 55-64 · female | 6.7% |
| 45-54 · unknown | 0.2% |
| 65+ · unknown | 0.4% |
