Tom Willis WV US Inactive
Tom Willis Victory
Ad copy
I am honored to receive the endorsement of the West Virginia Citizens Defense League, the leading grassroots organization dedicated to protecting the constitutional rights of gun owners across our state. I look forward to working alongside WVCDL to defend and strengthen the Second Amendment. We need a U.S. Senator who will fight for our gun rights. It's time for a change!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 34.6/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 4.4 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | — |
| Days live | 17 (2026-04-25 → 2026-05-12) |
| Created | 2026-04-24 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | guns |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | guns 2a, us flag |
| Call to action | none |
| Standout element | Large bold 'ENDORSEMENT' watermark repeated across dark background behind candidate's professional portrait with WVCDL seal prominently displayed on chest |
| Tactic | The ad leverages a grassroots gun-rights organization endorsement badge and repetitive 'ENDORSEMENT' text to signal credibility and tribal belonging among pro-2A voters in West Virginia. |
Where it ran (delivery by region)
| California | 9.5% |
| Florida | 9.2% |
| New York | 6.8% |
| Texas | 5.9% |
| West Virginia | 5.4% |
| Pennsylvania | 4.6% |
| Virginia | 4.4% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 45-54 · male | 10.3% |
| 65+ · male | 32.0% |
| 65+ · female | 13.7% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 19.3% |
| 55-64 · female | 5.8% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.3% |
| 18-24 · male | 2.8% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 6.4% |
| 35-44 · female | 1.3% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 4.1% |
| 25-34 · female | 0.7% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.4% |
