Julie Emerson US Inactive
Julie Emerson for Louisiana
Controversial Louisiana surgeon general tapped for CDC leadership role
Dr. Ralph Abraham has spoken against Covid shots and ended mass vaccination campaigns. Now he's in a position to make national health decisions.
Ad copy
"Controversial" NBC News? Anyone who knows Doc would laugh at that. Louisiana continues to lead on the national stage.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 25.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 0.3 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 2 (2025-11-26 → 2025-11-28) |
| Created | 2025-11-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | LA — Julie Emerson |
| Surfaced by | “senate:Julie Emerson” |
🧠 AI analysis
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | medical |
| Symbols | none |
| Call to action | none |
| Standout element | Mocking quotation marks around 'Controversial' to flip a negative NBC News headline into a badge of honor |
| Tactic | The ad uses media deflection — reframing a critical news headline as proof of elite bias — to build pride and credibility with an anti-establishment audience. |
Where it ran (delivery by region)
| Louisiana | 99.1% |
| Arkansas | 0.9% |
Who saw it (delivery)
| 35-44 · female | 0.3% |
| 35-44 · male | 0.7% |
| 45-54 · female | 3.6% |
| 45-54 · male | 3.7% |
| 55-64 · female | 13.1% |
| 55-64 · male | 11.9% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 41.0% |
| 65+ · male | 24.9% |
| 65+ · unknown | 0.5% |
