Mary Peltola for Congress
As the owner of 176 long guns, I dare someone to tread on Alaskan freedoms.
The Second Amendment is fundamental to our way of life. I am dedicated to defending the rights of Alaskans to buy and possess firearms — for recreational use, hunting, or self-defense.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 54.6/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 80.0 · 35.5 · 68.4 |
| Spend range | USD 1,000–1,499 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 9.09 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 130 (2024-02-10 → 2024-06-19) |
| Created | 2024-02-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AK — Mary Peltola |
| Surfaced by | “senate:Mary Peltola” |
| Issue | guns |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | guns 2a, farm rural |
| Call to action | vote |
| Standout element | Specific credential claim of owning 176 long guns used as a unique authenticity differentiator |
| Tactic | The ad uses hyper-specific personal gun ownership as a credibility signal to inoculate a Democrat against Second Amendment attacks by out-flanking opponents on gun rights authenticity with a memorable, concrete number. |
| Alaska | 100.0% |
| Unknown | 0.0% |
| 18-24 · unknown | 0.0% |
| 18-24 · female | 1.8% |
| 18-24 · male | 3.6% |
| 35-44 · male | 12.4% |
| 65+ · male | 9.5% |
| 45-54 · female | 7.9% |
| 65+ · female | 9.4% |
| 35-44 · female | 9.0% |
| 55-64 · male | 9.6% |
| 35-44 · unknown | 0.2% |
| 25-34 · male | 10.0% |
| 55-64 · female | 8.7% |
| 25-34 · female | 6.0% |
| 45-54 · male | 11.2% |
| 25-34 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
| 55-64 · unknown | 0.2% |