Josh Roy for US Senate US Inactive
JOSH ROY FOR IDAHO
Josh Roy for US Senate - A Fresh Voice for Idaho
Josh Roy for US Senate - A Fresh Voice for Idaho
Josh Roy for US Senate - A Fresh Voice for Idaho
Josh Roy is running for US Senate in Idaho.
Josh Roy is running for US Senate in Idaho.
Josh Roy is running for US Senate in Idaho.
Ad copy
Josh Roy is a candidate for US Senate from Lewiston, Idaho
Josh Roy is a candidate for US Senate from Lewiston, Idaho
Josh Roy is a candidate for US Senate from Lewiston, Idaho
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 43.0/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 76.3 · 0.6 · 77.7 |
| Spend range | USD 200–299 |
| Impressions | 90,000 – 99,999 |
| CPM (≈ $/1k impr) | USD 2.63 |
| Est. audience size | — |
| Days live | 3 (2026-05-17 → 2026-05-20) |
| Created | 2026-05-17 |
| Creative variants | 3 body · 3 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | ID — Josh Roy |
| Surfaced by | “senate:Josh Roy” |
🧠 AI analysis
| Issue | guns |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | family children |
| Symbols | guns 2a, farm rural |
| Call to action | none |
| Standout element | Young child carrying a rifle across their shoulders in a hunting field as the central image |
| Tactic | The ad uses a child elk-hunting photo to signal deep cultural alignment with Second Amendment values and rural Idaho identity, making an emotional authenticity appeal to conservative gun-owning families. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 18-24 · female | 8.0% |
| 45-54 · male | 10.9% |
| 65+ · male | 7.8% |
| 65+ · female | 3.6% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 10.4% |
| 55-64 · female | 3.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.6% |
| 18-24 · male | 17.8% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 11.9% |
| 35-44 · female | 2.9% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 16.1% |
| 25-34 · female | 4.0% |
| 18-24 · unknown | 0.3% |
| 65+ · unknown | 0.1% |
