PETE RICKETTS FOR SENATE
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↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 47.2/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 70.7 · 20.7 · 59.0 |
| Spend range | USD 1,500–1,999 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 31.81 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 76 (2026-02-14 → 2026-05-01) |
| Created | 2026-02-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NE — Pete Ricketts |
| Surfaced by | “senate:Pete Ricketts” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, workers labor |
| Symbols | farm rural |
| Call to action | donate |
| Standout element | Bold red overlay with Nebraska state outline and 'HELP US KEEP NEBRASKA RED!' rallying cry |
| Tactic | The ad pairs a results-based credibility argument in the copy with a tribal identity appeal ('Keep Nebraska Red') to motivate partisan donors through state pride rather than policy specifics. |
| Nebraska | 100.0% |
| 18-24 · female | 0.1% |
| 45-54 · male | 6.3% |
| 65+ · unknown | 0.5% |
| 65+ · male | 27.0% |
| 65+ · female | 28.4% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 13.2% |
| 55-64 · female | 9.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.4% |
| 18-24 · male | 1.7% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 4.2% |
| 35-44 · female | 1.4% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 3.3% |
| 25-34 · female | 0.6% |
| 18-24 · unknown | 0.0% |
| Unknown · male | 0.0% |