Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
Send me to fight for you. Vote Willis on May 14th.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.0 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 1 (2024-05-01 → 2024-05-02) |
| Created | 2024-05-01 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | veterans |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | military |
| Call to action | vote |
| Standout element | Green Beret military identity as central campaign credential |
| Tactic | Leverages 27-year Special Forces biography to transfer military credibility and fighting-man imagery directly onto the political candidacy, making the vote feel like a deployment. |
Where it ran (delivery by region)
| West Virginia | 91.1% |
| Maryland | 8.5% |
| Virginia | 0.4% |
Who saw it (delivery)
| 65+ · unknown | 0.4% |
| 25-34 · male | 1.3% |
| 45-54 · female | 4.7% |
| 35-44 · female | 2.1% |
| 45-54 · male | 9.4% |
| 35-44 · male | 6.4% |
| 65+ · male | 21.3% |
| 55-64 · female | 9.8% |
| 55-64 · male | 19.1% |
| 65+ · female | 25.5% |
