📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Scott Colom For Senate US Inactive

Scott Colom For Senate

ad creative

Ad copy

My name is Scott Colom, and I’m a seventh-generation Mississippian running for U.S. Senate. But I’m not running alone. This is my family – I’m running for Senate to make life a little easier for you and yours. We’re at a pivotal moment in this country. My opponent, Cindy Hyde-Smith, just voted to run up our national debt AND kick thousands of Mississippi families off their healthcare – at a time when our rural hospitals are already at risk of closing. She may not have your back, but I DO. I’m fighting for working families to make sure no child goes hungry, no parent has to travel hours for care because too many hospitals have shut down, and every Mississippian has a real chance at bettering their lives. If you want to support a movement that is for the people and built by everyday people, then join this grassroots team by chipping in whatever you can today.
My name is Scott Colom, and I’m a seventh-generation Mississippian running for U.S. Senate. But I’m not running alone. This is my family – I’m running for Senate to make life a little easier for you and yours. We’re at a pivotal moment in this country. My opponent, Cindy Hyde-Smith, just voted to run up our national debt AND kick thousands of Mississippi families off their healthcare – at a time when our rural hospitals are already at risk of closing. She may not have your back, but I DO. I’m fighting for working families to make sure no child goes hungry, no parent has to travel hours for care because too many hospitals have shut down, and every Mississippian has a real chance at bettering their lives. If you want to support a movement that is for the people and built by everyday people, then join this grassroots team by chipping in whatever you can today.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score19.1/100
Spend / Reach / Long. / Eff.0.0 · 24.3 · 0.8 · 51.2
Spend range<USD 99
Impressions100 – 999
CPM (≈ $/1k impr)USD 90.08
Est. audience size10,001 – 50,000
Days live4 (2025-09-08 → 2025-09-12)
Created2025-09-08
Creative variants2 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateMS — Scott Colom
Surfaced by“senate:Scott Colom”

🧠 AI analysis

Issuehealthcare
Framingcontrast comparison
Message typefundraising
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate
Symbolshealthcare, family
Call to actiondonate
Standout elementCandidate standing alone in a quiet home setting with a circular 'Colom for Senate 2026' campaign seal overlay on the video play button
TacticThe ad pairs a personal family-and-roots narrative with a sharp contrast attack on the incumbent's healthcare vote, then closes with a direct fundraising CTA to convert emotional urgency into donations.

Where it ran (delivery by region)

New Jersey21.0%
California15.3%
Texas7.3%
New York7.3%
Florida7.3%
North Carolina4.8%
Virginia4.0%

Who saw it (delivery)

35-44 · female 1.6%
35-44 · male 1.6%
45-54 · female 4.8%
45-54 · male 0.8%
55-64 · female 14.5%
55-64 · male 1.6%
65+ · female 49.2%
65+ · male 25.0%
65+ · unknown 0.8%

Similar ads (same issue, matching framing or emotional appeal)

Amy McGrath
KY — Amy Mcgrath 27d live
Amy McGrath
KY — Amy Mcgrath 12d live
Amy McGrath
KY — Amy Mcgrath 12d live
Amy McGrath
KY — Amy Mcgrath 12d live
Hallie Shoffner
AR — Hallie Shoffner 9d live
Roy Cooper
NC — Roy Cooper 33d live
Susan Collins
ME — Susan Collins 23d live
Jon Ossoff
GA — Jon Ossoff 11d live