Mallory McMorrow US Inactive
Mallory McMorrow for Michigan
Donate to Mallory McMorrow for U.S. Senate
Donate to Mallory McMorrow for U.S. Senate
Ad copy
I’m humbly asking you to join me (and Dee) in the fight against the billionaire donors trying to buy Michigan’s Senate seat. I don’t take a dime of corporate PAC money. This campaign is powered by people like you who are determined to keep this Senate seat blue. If you’re with us, please make a donation right now to ensure we have the resources to reach voters all across Michigan.
I’m humbly asking you to join me (and Dee) in the fight against the billionaire donors trying to buy Michigan’s Senate seat. I don’t take a dime of corporate PAC money. This campaign is powered by people like you who are determined to keep this Senate seat blue. If you’re with us, please make a donation right now to ensure we have the resources to reach voters all across Michigan.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 55.7/100 |
| Spend / Reach / Long. / Eff. | 63.0 · 90.1 · 13.5 · 56.2 |
| Spend range | USD 15,000–19,999 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 46.67 |
| Est. audience size | — |
| Days live | 50 (2026-01-14 → 2026-03-05) |
| Created | 2026-01-14 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Mallory Mcmorrow |
| Surfaced by | “senate:Mallory Mcmorrow” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate sitting casually on the floor with her dog Dee in a lived-in home setting, projecting approachable authenticity |
| Tactic | The 'no corporate PAC money' pledge paired with the intimate home-and-dog visual creates a trust-building contrast against unnamed billionaire opponents, turning a fundraising ask into a values-alignment pitch. |
Where it ran (delivery by region)
| Michigan | 43.7% |
| California | 7.9% |
| New York | 4.2% |
| Florida | 3.4% |
| Illinois | 3.3% |
| Washington | 2.6% |
| Pennsylvania | 2.4% |
Who saw it (delivery)
| 18-24 · female | 0.6% |
| 45-54 · male | 4.2% |
| 65+ · male | 16.0% |
| 65+ · female | 28.2% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 7.2% |
| 55-64 · female | 15.4% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 9.3% |
| 18-24 · male | 0.5% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 3.5% |
| 35-44 · female | 7.9% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 2.1% |
| 25-34 · female | 3.7% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.5% |
