Seth Bodnar for Montana US ● Active
SETH BODNAR FOR MONTANA
0bf1f2f4cd8b2b38964feb0a
Ad copy
When it comes to gun control, Seth believes in the Constitution he swore an oath to defend when he served. The 2nd Amendment isn't just about hunting. It's about freedom and the right to protect yourself and your family. More needs to be done to prevent gun violence, but not by trampling on the rights of law-abiding citizens. Stand with Seth in defending the right to keep and bear arms. *Note: AI was not used in the production of this content.* Follow @sethbodnarcampaign for more. #DeclareYourIndependence #MontanaFirst #MTSen #Montana #MontanaProud
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 30.8/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 49.2 · 0.8 · 61.4 |
| Spend range | USD 100–199 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 23.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2026-06-24 → active) |
| Created | 2026-06-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | MT — Seth Bodnar |
| Surfaced by | “senate:Seth Bodnar” |
🧠 AI analysis
| Issue | guns |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | guns 2a, farm rural |
| Call to action | none |
| Standout element | Candidate speaking candidly outdoors in a plaid shirt and American-flag cap, deliberately casual and non-political in framing |
| Tactic | The ad deploys a 'one of us' authenticity tactic — dressing Seth in rural casual wear, filming outdoors in Montana nature, and invoking his military oath to pre-empt gun-control attacks while threading a moderate needle on gun violence prevention. |
Where it ran (delivery by region)
| Montana | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.5% |
| 45-54 · male | 14.6% |
| 65+ · male | 9.7% |
| 65+ · female | 5.4% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 13.1% |
| 55-64 · female | 6.0% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 5.4% |
| 18-24 · male | 3.1% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 18.8% |
| 35-44 · female | 5.6% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 13.1% |
| 25-34 · female | 3.7% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
