FRIENDS OF RAJA FOR CONGRESS
Raja knows our progressive values are on the line this election and will continue fighting for us in Congress. Vote for Raja Krishnamoorthi in the June 28 Democratic Primary.
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| Overall score | 51.4/100 |
| Spend / Reach / Long. / Eff. | 53.9 · 87.0 · 4.4 · 60.2 |
| Spend range | USD 7,000–7,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 27.27 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 17 (2022-06-11 → 2022-06-28) |
| Created | 2022-06-11 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — S Krishnamoorthi |
| Surfaced by | “senate:S Krishnamoorthi” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Close-up warm smile filling the frame with bold name chyron overlay creating a broadcast news feel |
| Tactic | The ad uses an intimate close-up smile and progressive values framing to drive Democratic primary turnout with a clear deadline-driven CTA. |
| Illinois | 100.0% |
| Tennessee | 0.0% |
| 18-24 · unknown | 0.0% |
| 25-34 · female | 7.0% |
| 65+ · male | 4.7% |
| 45-54 · male | 11.0% |
| 55-64 · female | 9.1% |
| 25-34 · male | 10.6% |
| 18-24 · female | 2.1% |
| 35-44 · male | 14.2% |
| 35-44 · female | 10.7% |
| 35-44 · unknown | 0.2% |
| 65+ · female | 7.1% |
| 55-64 · male | 7.7% |
| 18-24 · male | 3.7% |
| 45-54 · female | 11.6% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |