Mary Peltola for Congress
10%, 25%, and 5%. That's the percentage of veterans in Alaska, the percentage of Mary's kids in active duty, and the largest pay raise U.S. service members have received in over a decade. Mary has consistently stood with our troops, and the numbers prove it.
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| Overall score | 58.0/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 92.5 · 23.4 · 69.4 |
| Spend range | USD 3,500–3,999 |
| Impressions | 450,000 – 499,999 |
| CPM (≈ $/1k impr) | USD 7.89 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 86 (2024-08-12 → 2024-11-06) |
| Created | 2024-08-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AK — Mary Peltola |
| Surfaced by | “senate:Mary Peltola” |
| Issue | veterans |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | military |
| Call to action | learn more |
| Standout element | Specific statistical triple — 10%, 25%, 5% — anchoring personal family sacrifice to policy achievement |
| Tactic | The ad uses a data-driven credibility tactic, pairing hard numbers with a personal family connection (kids in active duty) to make Peltola's military support feel both proven and deeply personal. |
| Alaska | 99.9% |
| Unknown | 0.1% |
| 18-24 · female | 3.2% |
| 45-54 · male | 8.4% |
| 65+ · male | 3.7% |
| 65+ · female | 3.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 5.6% |
| 55-64 · female | 5.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 7.8% |
| 18-24 · male | 2.8% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 14.5% |
| 35-44 · female | 15.7% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 13.5% |
| 25-34 · female | 15.1% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.1% |