WAHLS FOR IOWA
Warren, a former presidential candidate and progressive leader, is endorsing state Sen. Zach Wahls over state Rep. Josh Turek in Iowa's Senate race.
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| Overall score | 38.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 63.8 · 3.9 · 72.2 |
| Spend range | USD 100–199 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 5.44 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 15 (2026-04-17 → 2026-05-02) |
| Created | 2026-04-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA — Zach Wahls |
| Surfaced by | “senate:Zach Wahls” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Des Moines Register masthead lending third-party credibility to Warren's endorsement quote |
| Tactic | The ad leverages a real newspaper article as social proof, using borrowed credibility from both a trusted local media outlet and a nationally recognized progressive figure to validate the candidate's progressive bona fides in a primary contest. |
| Iowa | 100.0% |
| 18-24 · female | 4.4% |
| 45-54 · male | 6.9% |
| 65+ · male | 8.1% |
| 65+ · female | 16.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 5.0% |
| 55-64 · female | 9.7% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 9.0% |
| 18-24 · male | 4.7% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 7.1% |
| 35-44 · female | 9.3% |
| 25-34 · unknown | 0.4% |
| 25-34 · male | 8.8% |
| 25-34 · female | 9.0% |
| 18-24 · unknown | 0.4% |
| 65+ · unknown | 0.2% |