Jeff Kessler for U.S. Senate US Inactive
KESSLER 2026
Ad copy
For over a decade, the Affordable Care Act has helped protect families across West Virginia. I helped champion Medicaid expansion here in 2014, and I’ve seen what that means for real people in our communities. Now, that progress is being put at risk. As your senator, I’ll fight to make sure no one in West Virginia is priced out of the care they need.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 19.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.3 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 2 (2026-05-11 → 2026-05-13) |
| Created | 2026-05-11 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Jeff Kessler |
| Surfaced by | “senate:Jeff Kessler” |
🧠 AI analysis
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | JFK portrait looming behind candidate, visually linking him to Democratic legacy and credibility |
| Tactic | The ad uses a personal, direct-to-camera confessional style with a historically resonant JFK backdrop to establish the candidate as a champion of healthcare access, leveraging nostalgia and empathy to warn that ACA progress is at risk without naming a specific opponent. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 4.5% |
| 18-24 · male | 2.5% |
| 25-34 · female | 12.1% |
| 25-34 · male | 4.5% |
| 25-34 · unknown | 0.3% |
| 35-44 · female | 12.4% |
| 35-44 · male | 7.0% |
| 45-54 · female | 11.1% |
| 45-54 · male | 10.5% |
| 45-54 · unknown | 0.3% |
| 55-64 · female | 6.1% |
| 55-64 · male | 6.1% |
| 65+ · female | 13.1% |
| 65+ · male | 9.6% |
