Josh Roy for US Senate US Inactive
JOSH ROY FOR IDAHO
Ad copy
Josh Roy - Idaho's 2nd Amendment Candidate
Josh Roy - Idaho's 2nd Amendment Candidate
Josh Roy - Idaho's 2nd Amendment Candidate
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.9/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 80.0 · 12.7 · 77.9 |
| Spend range | USD 300–399 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 2.54 |
| Est. audience size | — |
| Days live | 47 (2026-04-01 → 2026-05-18) |
| Created | 2026-03-31 |
| Creative variants | 3 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Josh Roy |
| Surfaced by | “senate:Josh Roy” |
🧠 AI analysis
| Issue | guns |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | family children |
| Symbols | guns 2a, farm rural |
| Call to action | none |
| Standout element | Young child carrying a rifle across shoulders in an open field with 'Elk Hunting With Dad 2022' caption |
| Tactic | The ad uses an image of a child hunting to signal deep cultural authenticity and generational commitment to Second Amendment values, making an emotional identity appeal to rural Idaho gun-owning families. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 18-24 · female | 10.4% |
| 45-54 · male | 7.8% |
| 65+ · male | 6.5% |
| 65+ · female | 2.5% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 8.0% |
| 55-64 · female | 2.2% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 1.7% |
| 18-24 · male | 26.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 10.2% |
| 35-44 · female | 2.3% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 17.2% |
| 25-34 · female | 4.2% |
| 18-24 · unknown | 0.4% |
| 65+ · unknown | 0.1% |
