Josh Roy for US Senate US Inactive
JOSH ROY FOR IDAHO
Ad copy
joshroyforidaho.com
joshroyforidaho.com
joshroyforidaho.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.6/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 72.4 · 3.6 · 78.6 |
| Spend range | USD 100–199 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 2.3 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 14 (2026-04-02 → 2026-04-16) |
| Created | 2026-04-02 |
| Creative variants | 3 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Josh Roy |
| Surfaced by | “senate:Josh Roy” |
🧠 AI analysis
| Issue | guns |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | family children |
| Symbols | guns 2a, farm rural |
| Call to action | none |
| Standout element | Young child holding a rifle across shoulders after elk hunting, captioned 'Elk Hunting With Dad 2022. Yes we got one!' |
| Tactic | The ad uses a child hunting photo as a cultural identity signal to bond with pro-gun rural Idaho voters while promoting a gun show appearance, positioning the challenger as an authentic local conservative against incumbent Jim Risch. |
Where it ran (delivery by region)
| Idaho | 99.8% |
| Washington | 0.2% |
Who saw it (delivery)
| 18-24 · female | 11.3% |
| 45-54 · male | 8.7% |
| 65+ · male | 7.3% |
| 65+ · female | 4.1% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 8.7% |
| 55-64 · female | 3.8% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.4% |
| 18-24 · male | 17.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 10.2% |
| 35-44 · female | 4.5% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 13.6% |
| 25-34 · female | 6.0% |
| 18-24 · unknown | 0.5% |
| 65+ · unknown | 0.1% |
