Michael Swanson for Congress US Inactive
SWANSON FOR CONGRESS
⚠ Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
Help support our campaign before March 31st!
Michael Swanson is running for Congress in 2022. He faces an uphill battle in a region that has been Republican for over 80 years.
Ad copy
I am Michael Swanson, a working-class progressive who understands that our economy is no longer working to empower our lives. That’s why I support: 🏥Medicare for All ♻️A Green New Deal 🛠Unionization 💵A Living Wage Will you help support our campaign before our March 31st FEC deadline?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.0 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | 100 – 1,000 |
| Days live | 1 (2021-03-30 → 2021-03-31) |
| Created | 2021-03-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TX — Michael Swanson |
| Surfaced by | “senate:Michael Swanson” |
🧠 AI analysis
| Issue | healthcare |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content removal notice obscuring the actual ad creative |
| Tactic | The ad leverages a multi-issue progressive platform with an FEC deadline urgency tactic to drive small-dollar donations, though its impact is undermined by the content being removed for a disclaimer violation. |
Where it ran (delivery by region)
| Illinois | 100.0% |
Who saw it (delivery)
| 65+ · male | 2.2% |
| 45-54 · male | 6.7% |
| 55-64 · female | 4.4% |
| 35-44 · male | 11.1% |
| 65+ · female | 2.2% |
| 18-24 · male | 26.7% |
| 35-44 · female | 11.1% |
| 25-34 · male | 13.3% |
| 45-54 · female | 2.2% |
| 25-34 · female | 8.9% |
| 18-24 · female | 11.1% |
