Pamela Stevenson for Kentucky
Some of the bills passed this session by the Republican majority are a war on the poor. If you receive SNAP benefits or Medicaid, some of your benefits and reporting responsibilities have changed. If you have questions about your eligibility, click here to find help. https://kynect.ky.gov/benefits/s/?language=en_US
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 28.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 43.0 · 0.3 · 56.8 |
| Spend range | USD 100–199 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 42.72 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 2 (2022-04-12 → 2022-04-14) |
| Created | 2022-04-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Pamela Stevenson |
| Surfaced by | “senate:Pamela Stevenson” |
| Issue | healthcare |
| Framing | contrast comparison |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate, seniors |
| Symbols | none |
| Call to action | learn more |
| Standout element | candidate seated casually at home in bright pink dress with her own campaign door hanger visible behind her |
| Tactic | The ad pairs a personal, direct-to-camera appeal with a resource link, converting partisan attack framing ('war on the poor') into constituent service outreach to drive engagement from vulnerable benefit recipients. |
| Kentucky | 100.0% |
| 45-54 · unknown | 0.1% |
| 35-44 · male | 8.4% |
| 25-34 · unknown | 0.4% |
| 65+ · unknown | 0.1% |
| 65+ · female | 8.5% |
| 65+ · male | 4.5% |
| 35-44 · unknown | 0.3% |
| 45-54 · female | 10.7% |
| 45-54 · male | 6.5% |
| 55-64 · unknown | 0.2% |
| 35-44 · female | 14.3% |
| 25-34 · female | 15.8% |
| 55-64 · female | 10.1% |
| 25-34 · male | 10.0% |
| 18-24 · male | 1.4% |
| 18-24 · female | 2.8% |
| 55-64 · male | 5.9% |
| 18-24 · unknown | 0.1% |