ELECT DAKARAI LARRIETT
We can't afford more of the same! It's time for leadership that truly listens, acts, and delivers on our democratic values. I'm running to advocate for YOU in the U.S. Senate, and I humbly ask for your vote in the Alabama Democratic primary on May 19. #dakarailarriett #alpolitics #alabama #AlabamaPolitics #ussenate
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| Overall score | 27.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 43.0 · 0.8 · 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 14.14 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 4 (2026-04-14 → 2026-04-18) |
| Created | 2026-04-14 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | AL — Dakarai Larriett |
| Surfaced by | “senate:Dakarai Larriett” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | vote |
| Standout element | Candidate speaking directly to small outdoor crowd with genuine engagement, shot from listener's perspective |
| Tactic | The ad uses a grassroots 'listening candidate' visual frame paired with change-message copy to contrast against unnamed incumbents and build personal connection with primary voters. |
| Alabama | 96.1% |
| Mississippi | 1.8% |
| Georgia | 1.7% |
| Tennessee | 0.4% |
| 18-24 · female | 0.9% |
| 45-54 · male | 12.3% |
| 65+ · male | 11.6% |
| 65+ · female | 11.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 12.0% |
| 55-64 · female | 8.5% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 7.0% |
| 18-24 · male | 2.9% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 11.6% |
| 35-44 · female | 6.4% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 10.1% |
| 25-34 · female | 4.9% |
| 65+ · unknown | 0.1% |