ROBIN KELLY FOR SENATE
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 32.7/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 50.6 · 1.1 · 51.5 |
| Spend range | USD 600–699 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 86.61 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2026-03-05 → 2026-03-10) |
| Created | 2026-03-05 |
| Creative variants | 0 body · 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Robin Kelly |
| Surfaced by | “senate:Robin Kelly” |
| Issue | foreign policy defense |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Bold yellow text blocks overlaid on candidate photo with red DONATE NOW button creating urgent call-to-action |
| Tactic | The ad leverages fear and anger over military action to create urgency, directly tying Trump's alleged overreach to the need to donate to Kelly as the experienced Senate counterweight. |
| Illinois | 100.0% |
| 18-24 · female | 0.3% |
| 45-54 · male | 3.6% |
| 65+ · male | 21.2% |
| 65+ · female | 39.5% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.0% |
| 55-64 · female | 10.9% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 4.8% |
| 18-24 · male | 0.6% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.0% |
| 35-44 · female | 3.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 2.1% |
| 25-34 · female | 2.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.8% |