๐Ÿ“Œ The Swipe File

political ad inspiration ยท sourced from Meta Ad Library ๐Ÿ“Š Analytics โš– Compare ๐Ÿ“„ Playbook ๐Ÿ”‘ Access
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Colin Allred US Inactive

COLIN ALLRED FOR SENATE

ad creative

50,000 signatures needed by MIDNIGHT

Join me and add your name to fight back against the GOPโ€™s war on voting.

Ad copy

๐‘ป๐’‰๐’Š๐’” ๐’Š๐’” ๐’‰๐’–๐’ˆ๐’†: The John Lewis Voting Rights Act would stop voter purges, racist voter ID laws, partisan gerrymandering, and would start automatic voter registration. Weโ€™re fighting to pass this critical legislation and fight back against the GOPโ€™s draconian voter suppression tactics โ€“ but we canโ€™t do it alone. Before midnight tonight: ๐–๐ข๐ฅ๐ฅ ๐ฒ๐จ๐ฎ ๐ฌ๐ข๐ ๐ง ๐จ๐ฎ๐ซ ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐จ๐ง ๐ญ๐จ ๐ฉ๐š๐ฌ๐ฌ ๐ญ๐ก๐ž ๐‰๐จ๐ก๐ง ๐‹๐ž๐ฐ๐ข๐ฌ ๐•๐จ๐ญ๐ข๐ง๐  ๐‘๐ข๐ ๐ก๐ญ๐ฌ ๐€๐œ๐ญ? We need 50,000 signatures to make an impact.

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score53.6/100
Spend / Reach / Long. / Eff.41.0 ยท 83.1 ยท 24.2 ยท 66.3
Spend rangeUSD 2,000โ€“2,499
Impressions175,000 โ€“ 199,999
CPM (โ‰ˆ $/1k impr)USD 12.0
Est. audience sizeโ€”
Days live89 (2024-02-09 โ†’ 2024-05-08)
Created2024-02-09
Creative variants1 body ยท 1 headline
Platformsfacebook, instagram
Languagesen
CandidateTX โ€” Colin Allred
Surfaced byโ€œsenate:Colin Allredโ€

๐Ÿง  AI analysis

Issuedemocracy elections
Framingissue advocacy
Message typelist building survey
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, diverse crowd
Symbolsnone
Call to actionsign petition
Standout elementColin Allred standing alongside civil rights icon John Lewis, lending legendary moral authority to the voting rights message
TacticThe ad leverages borrowed credibility from John Lewis's civil rights legacy combined with a midnight deadline urgency tactic to drive petition signatures and list-building for the campaign.

Where it ran (delivery by region)

California14.2%
Florida9.6%
Arizona4.1%
Illinois4.1%
North Carolina4.0%
New York3.8%
Washington3.7%

Who saw it (delivery)

35-44 ยท unknown 0.1%
45-54 ยท unknown 0.1%
55-64 ยท unknown 0.3%
35-44 ยท female 1.0%
45-54 ยท female 2.5%
45-54 ยท male 1.7%
65+ ยท unknown 0.9%
55-64 ยท female 11.3%
65+ ยท male 25.7%
55-64 ยท male 6.8%
65+ ยท female 48.5%
25-34 ยท male 0.2%
25-34 ยท female 0.3%
35-44 ยท male 0.6%
25-34 ยท unknown 0.0%

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