Jordan Wood US Inactive
JORDAN FOR MAINE
CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS
CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS
If we win this race, we’ll win the ENTIRE Senate >>
If we win this race, we’ll win the ENTIRE Senate >>
Ad copy
People are saying I don't deserve to run for office, serve in the Senate, or even be a parent -- just because I'm gay. These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate. Right now, I hope you'll fight with me by donating before midnight to defeat Susan Collins, gain a critical Senate seat for Democrats, and show the haters what we're made of.
People are saying I don't deserve to run for office, serve in the Senate, or even be a parent -- just because I'm gay. These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate. Right now, I hope you'll fight with me by donating before midnight to defeat Susan Collins, gain a critical Senate seat for Democrats, and show the haters what we're made of.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 46.2/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 72.4 · 11.0 · 53.6 |
| Spend range | USD 4,000–4,499 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 65.38 |
| Est. audience size | — |
| Days live | 41 (2025-06-11 → 2025-07-22) |
| Created | 2025-06-11 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Jordan Wood |
| Surfaced by | “senate:Jordan Wood” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | donate |
| Standout element | Candidate holding a newborn baby with his partner in an intimate home setting, directly humanizing the gay family under attack |
| Tactic | The ad weaponizes personal victimhood — turning anti-gay attacks into fundraising urgency — while the candid family photo creates emotional authenticity that amplifies the empathy appeal and drives midnight donation deadline pressure. |
Where it ran (delivery by region)
| California | 16.8% |
| New York | 8.6% |
| Massachusetts | 7.2% |
| Florida | 6.1% |
| Pennsylvania | 4.3% |
| Washington | 3.8% |
| Texas | 3.5% |
Who saw it (delivery)
| 25-34 · female | 0.7% |
| 25-34 · male | 0.8% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 2.2% |
| 35-44 · male | 2.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 3.9% |
| 45-54 · male | 3.5% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 12.2% |
| 55-64 · male | 11.7% |
| 55-64 · unknown | 0.3% |
| 65+ · female | 36.8% |
| 65+ · male | 24.9% |
| 65+ · unknown | 0.7% |
