📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Sherrod Brown US Inactive

FRIENDS OF SHERROD BROWN

ad creative

Bernie Moreno Can’t Be Trusted

Bernie Moreno Can’t Be Trusted

Bernie Moreno Can’t Be Trusted

Ad copy

Bernie Moreno has been sued for refusing to pay his workers overtime and discriminating against his employees. He even shredded evidence in cases against him.
Bernie Moreno has been sued for refusing to pay his workers overtime and discriminating against his employees. He even shredded evidence in cases against him.
Bernie Moreno has been sued for refusing to pay his workers overtime and discriminating against his employees. He even shredded evidence in cases against him.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score55.2/100
Spend / Reach / Long. / Eff.50.6 · 91.4 · 12.9 · 65.7
Spend rangeUSD 5,000–5,999
Impressions400,000 – 449,999
CPM (≈ $/1k impr)USD 12.94
Est. audience size100,001 – 500,000
Days live48 (2024-08-06 → 2024-09-23)
Created2024-08-06
Creative variants3 body · 3 headline
Platformsfacebook, instagram
Languagesen
CandidateOH — Sherrod Brown
Surfaced by“senate:Sherrod Brown”

🧠 AI analysis

Issuejobs labor
Framingattack opponent
Message typepersuasion
Emotional appealanger
Production tierprofessional
Who picturedworkers labor
Symbolsnone
Call to actionlearn more
Standout elementBold red-and-white accusatory headline overlaid on a relatable everyday woman's reaction shot
TacticThe ad leverages a worker-as-witness frame paired with legal misconduct accusations and evidence-destruction claims to disqualify the opponent on character and economic trustworthiness simultaneously.

Where it ran (delivery by region)

Ohio100.0%

Who saw it (delivery)

45-54 · male 13.8%
65+ · unknown 0.1%
25-34 · unknown 0.2%
55-64 · unknown 0.1%
18-24 · female 0.6%
45-54 · female 2.8%
35-44 · unknown 0.3%
18-24 · unknown 0.1%
55-64 · female 3.0%
65+ · male 9.0%
25-34 · female 2.3%
55-64 · male 10.9%
18-24 · male 4.1%
65+ · female 3.0%
35-44 · male 24.5%
35-44 · female 2.9%
25-34 · male 22.3%
45-54 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 78d live
Sherrod Brown
OH — Sherrod Brown 42d live
Sherrod Brown
OH — Sherrod Brown 42d live
Bluejay Rising
WV — Zachary Shrewsbury 21d live
Dan Osborn for Senate
NE — Dan Osborn 24d live
Dan Osborn
NE — Dan Osborn 78d live
Sherrod Brown
OH — Sherrod Brown 20d live
Amy McGrath
KY — Amy Mcgrath 21d live