FRIENDS OF SHERROD BROWN
Bernie Moreno has been sued for refusing to pay his workers overtime and discriminating against his employees. He even shredded evidence in cases against him.
Bernie Moreno has been sued for refusing to pay his workers overtime and discriminating against his employees. He even shredded evidence in cases against him.
Bernie Moreno has been sued for refusing to pay his workers overtime and discriminating against his employees. He even shredded evidence in cases against him.
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| Overall score | 55.2/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 91.4 · 12.9 · 65.7 |
| Spend range | USD 5,000–5,999 |
| Impressions | 400,000 – 449,999 |
| CPM (≈ $/1k impr) | USD 12.94 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 48 (2024-08-06 → 2024-09-23) |
| Created | 2024-08-06 |
| Creative variants | 3 body · 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | jobs labor |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold red-and-white accusatory headline overlaid on a relatable everyday woman's reaction shot |
| Tactic | The ad leverages a worker-as-witness frame paired with legal misconduct accusations and evidence-destruction claims to disqualify the opponent on character and economic trustworthiness simultaneously. |
| Ohio | 100.0% |
| 45-54 · male | 13.8% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 55-64 · unknown | 0.1% |
| 18-24 · female | 0.6% |
| 45-54 · female | 2.8% |
| 35-44 · unknown | 0.3% |
| 18-24 · unknown | 0.1% |
| 55-64 · female | 3.0% |
| 65+ · male | 9.0% |
| 25-34 · female | 2.3% |
| 55-64 · male | 10.9% |
| 18-24 · male | 4.1% |
| 65+ · female | 3.0% |
| 35-44 · male | 24.5% |
| 35-44 · female | 2.9% |
| 25-34 · male | 22.3% |
| 45-54 · unknown | 0.1% |