Amy McGrath US Inactive
AMY MCGRATH FOR SENATE, INC.
⚠ Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
Mitch walked away
Coal miners deserve more
Ad copy
When Mitch McConnell went to D.C. 36 years ago, he left behind the people who sent him there. These coal miners know that personally.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 50.5/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 85.0 · 5.5 · 61.0 |
| Spend range | USD 5,000–5,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 24.44 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 21 (2020-08-24 → 2020-09-14) |
| Created | 2020-08-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
🧠 AI analysis
| Issue | jobs labor |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice obscuring the original ad entirely |
| Tactic | The ad uses betrayal framing — positioning McConnell as abandoning Kentucky coal miners over 36 years — to drive emotional anger among working-class voters, though the content was removed by Facebook for disclaimer non-compliance. |
Where it ran (delivery by region)
| Kentucky | 99.9% |
| Tennessee | 0.1% |
Who saw it (delivery)
| 55-64 · unknown | 0.0% |
| 65+ · female | 7.1% |
| 35-44 · male | 7.8% |
| 55-64 · male | 4.7% |
| 45-54 · male | 6.3% |
| 55-64 · female | 9.4% |
| 18-24 · male | 6.4% |
| 35-44 · female | 10.4% |
| 25-34 · female | 14.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 11.5% |
| 18-24 · female | 9.1% |
| 45-54 · female | 10.2% |
| 65+ · male | 2.5% |
| 18-24 · unknown | 0.0% |
| 45-54 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.0% |
