📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Dan Osborn US Inactive

Osborn for Senate

ad creative

Give now to help Dan Osborn defeat Republican Deb Fischer

Give $10 to defeat Republican Senator Deb Fischer

I am running for U.S. Senate against Republican Deb Fischer

Will you chip in now to my U.S. Senate campaign to defeat Republican Deb Fischer?

I will be the poorest member of the U.S. Senate

I’m running for U.S. Senate against Republican Deb Fischer – and the first poll shows me LEADING by 2 points!

People like me aren’t supposed to run for office – and we certainly aren’t supposed to win.

We’ve set a goal of getting another 1,000 donations to defeat Deb Fischer, but right now, we’re still short.

If we’re going to win this seat, I’m counting on grassroots donors like you to give right now.

We can stand up to the billionaires and the corporations and win this race – but we can only do it together.

Ad copy

If I defeat Republican Senator Deb Fischer this November, I will be the poorest member of the United States Senate. And let me tell you: I would wear that like a badge of honor. I know what it’s like to work a 90-hour workweek. I know what it’s like to go on strike to fight for health care just so your kids can go to the doctor. I know what it’s like to have to drop out of college and kill one of your dreams because somebody’s got to put food on the table. How many of our current so-called “representatives” can say the same? Certainly not my opponent, Republican Deb Fischer. These politicians in Washington are so out-of-touch, so corrupt, so bought-and-paid-for… They have no idea what it’s like for families struggling to get by. That’s why I’m running for the U.S. Senate. The latest poll shows I can win. Just 24% of Nebraskan voters approve of Republican Senator Deb Fischer, and I am LEADING her by 2 points. I am ready to be the 51st vote in the Senate fighting for working people, but I don’t have corporate PACs writing me hundreds of thousands of dollars in campaign checks like Deb Fischer does. If I’m going to win and flip this seat, I am counting on grassroots donors like you to give right now: Please, will you make a donation right now to my campaign – whatever amount you can afford will go a long way – to help me defeat Republican Senator Deb Fischer and flip this seat? We’re facing our next fundraising deadline, so no amount is too small to make a difference. We can stand up to the billionaires and the corporations and win this race – but we can only do it together. Thank you, Dan Osborn
If I defeat Republican Senator Deb Fischer this November, I will be the poorest member of the United States Senate. And let me tell you: I would wear that like a badge of honor. I know what it’s like to work a 90-hour workweek. I know what it’s like to go on strike to fight for health care just so your kids can go to the doctor. I know what it’s like to have to drop out of college and kill one of your dreams because somebody’s got to put food on the table. How many of our current so-called “representatives” can say the same? Certainly not my opponent, Republican Deb Fischer. These politicians in Washington are so out-of-touch, so corrupt, so bought-and-paid-for… They have no idea what it’s like for families struggling to get by. That’s why I’m running for the U.S. Senate. The latest poll shows I can win. Just 24% of Nebraskan voters approve of Republican Senator Deb Fischer, and I am LEADING her by 2 points. I am ready to be the 51st vote in the Senate fighting for working people, but I don’t have corporate PACs writing me hundreds of thousands of dollars in campaign checks like Deb Fischer does. If I’m going to win and flip this seat, I am counting on grassroots donors like you to give right now: Please, will you make a donation right now to my campaign – whatever amount you can afford will go a long way – to help me defeat Republican Senator Deb Fischer and flip this seat?
These politicians in Washington are so out-of-touch, so corrupt, so bought-and-paid-for… They have no idea what it’s like for families like mine struggling to get by. That’s why I’m running for the U.S. Senate against Republican Deb Fischer. The latest poll shows I can win. Just 24% of Nebraskan voters approve of Republican Senator Deb Fischer, and I am LEADING her by 2 points. I am ready to be the 51st vote in the Senate fighting for working people, but I don’t have corporate PACs writing me huge campaign checks like Deb Fischer does. If I’m going to win and flip this seat, I am counting on grassroots donors like you to give right now: Please, will you make a donation right now to my campaign to help me defeat Republican Senator Deb Fischer and flip this seat?
I know what it’s like to work a 90-hour workweek. I know what it’s like to go on strike to fight for health care just so your kids can go to the doctor. I know what it’s like to have to drop out of college and kill one of your dreams because somebody’s got to put food on the table. How many of our current so-called “representatives” can say the same? Certainly not my opponent, Republican Deb Fischer. These politicians in Washington are so out-of-touch, so corrupt, so bought-and-paid-for… They have no idea what it’s like for families struggling to get by. That’s why I’m running for the U.S. Senate. The latest poll shows I can win. Just 24% of Nebraskan voters approve of Republican Senator Deb Fischer, and I am LEADING her by 2 points. I am ready to be the 51st vote in the Senate fighting for working people, but I don’t have corporate PACs writing me hundreds of thousands of dollars in campaign checks like Deb Fischer does. If I’m going to win and flip this seat, I am counting on grassroots donors like you to give right now: Please, will you make a donation right now to my campaign to help me defeat Republican Senator Deb Fischer and flip this seat?
If I defeat Republican Senator Deb Fischer this November, I will be the poorest member of the United States Senate. I know what it’s like to work a 90-hour workweek. I know what it’s like to go on strike to fight for health care just so your kids can go to the doctor. I know what it’s like to have to drop out of college and kill one of your dreams because somebody’s got to put food on the table. These politicians in Washington are so out-of-touch, so corrupt, so bought-and-paid-for… They have no idea what it’s like for families like mine struggling to get by. That’s why I’m running for the U.S. Senate against Republican Deb Fischer. The latest poll shows I can win. Just 24% of Nebraskan voters approve of Republican Senator Deb Fischer, and I am LEADING her by 2 points. I am ready to be the 51st vote in the Senate fighting for working people, but I don’t have corporate PACs writing me huge campaign checks like Deb Fischer does. If I’m going to win and flip this seat, I am counting on grassroots donors like you to give right now: Please, will you make a donation right now to my campaign to help me defeat Republican Senator Deb Fischer and flip this seat?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score52.6/100
Spend / Reach / Long. / Eff.55.2 · 80.0 · 21.2 · 54.1
Spend rangeUSD 8,000–8,999
Impressions125,000 – 149,999
CPM (≈ $/1k impr)USD 61.81
Est. audience size
Days live78 (2024-03-12 → 2024-05-29)
Created2024-03-12
Creative variants5 body · 5 headline
Platformsfacebook
Languagesen
CandidateNE — Dan Osborn
Surfaced by“senate:Dan Osborn”

🧠 AI analysis

Issuejobs labor
Framingcontrast comparison
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedcandidate, workers labor
Symbolsnone
Call to actiondonate
Standout elementCandidate in plaid flannel shirt staring intensely into camera against a gritty outdoor backdrop — a deliberate working-class visual identity
TacticThe ad leverages economic populism and class contrast, positioning Osborn's poverty as moral credibility against a wealthy incumbent, turning a liability into a relatable badge of honor to drive small-dollar donations.

Where it ran (delivery by region)

California10.4%
Florida8.0%
New York6.5%
Texas4.8%
Washington4.1%
Pennsylvania4.0%
Michigan3.6%

Who saw it (delivery)

45-54 · unknown 0.0%
45-54 · male 1.5%
35-44 · male 0.5%
55-64 · male 8.5%
55-64 · female 7.9%
65+ · female 42.6%
65+ · male 34.9%
25-34 · female 0.4%
65+ · unknown 1.0%
18-24 · unknown 0.0%
25-34 · male 0.4%
35-44 · female 0.4%
25-34 · unknown 0.0%
18-24 · female 0.1%
35-44 · unknown 0.0%
18-24 · male 0.1%
55-64 · unknown 0.2%
45-54 · female 1.2%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 78d live
Sherrod Brown
OH — Sherrod Brown 42d live
Sherrod Brown
OH — Sherrod Brown 55d live
Dan Osborn for Senate
NE — Dan Osborn 81d live
Sherrod Brown
OH — Sherrod Brown 42d live
Bluejay Rising
WV — Zachary Shrewsbury 21d live
Dan Osborn for Senate
NE — Dan Osborn 79d live
Dan Osborn for Senate
NE — Dan Osborn 24d live