Bluejay Rising
Let’s be honest: the Republican Party leadership in Charleston has forgotten about us. While you work hard to put food on the table, the Republican supermajority takes your money and uses it to help out-of-state elites. It’s time to take back rural America from do-nothing politicians through community engagement, unification and amplifying voices. It's time to demand that your tax dollars go toward fixing the water crisis, improving our schools, and building a future for West Virginia’s families—not lining the pockets of the wealthy or funding projects in other states. If you're with us, go to www.BluejayRising.org and sign up. #AbandonWVGOP #WorkingClass1st #OurProject2025
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| Overall score | 54.4/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 95.7 · 5.5 · 75.6 |
| Spend range | USD 2,000–2,499 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 3.46 |
| Est. audience size | — |
| Days live | 21 (2025-01-20 → 2025-02-10) |
| Created | 2025-01-20 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Zachary Shrewsbury |
| Surfaced by | “senate:Zachary Shrewsbury” |
| Issue | jobs labor |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | stark black-and-white close-up of a bearded working-class man speaking directly to camera, evoking raw authenticity |
| Tactic | The ad uses populist class-conflict framing — pitting hard-working rural West Virginians against elite Republican insiders — to build anger-driven identification and motivate political action. |
| West Virginia | 100.0% |
| 18-24 · female | 25.9% |
| 45-54 · male | 3.9% |
| 65+ · male | 2.3% |
| 65+ · female | 1.3% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 3.0% |
| 55-64 · female | 1.4% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 2.0% |
| 18-24 · male | 25.7% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 6.3% |
| 35-44 · female | 3.3% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 15.0% |
| 25-34 · female | 8.9% |
| 18-24 · unknown | 0.7% |
| 65+ · unknown | 0.0% |