📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Dan Osborn for Senate US Inactive

OSBORN FOR SENATE

ad creative

Please give me a moment to explain

Can I please explain?

Let me explain. Please.

Give now to defeat GOP Senator Deb Fischer and win this seat >>

Will you chip in now to help Dan Osborn defeat GOP Senator Deb Fischer?

When Dan wins and becomes the critical 51st vote in the Senate, it will be because you gave what you could now.

Our fundraising deadline is just days away, and we’re still short of our goal and what we need to flip this seat.

I’m not taking money from corporate PACs, so I have nowhere else to turn.

People like me aren’t supposed to be able to run for office – let alone U.S. Senate – and we certainly aren’t supposed to win…

The polls shows I am neck-and-neck with my opponent, Republican Senator Deb Fischer.

Ad copy

In a moment, I’m going to ask you to make a donation to my campaign for U.S. Senate against Republican Deb Fischer here in Nebraska. But before I do, please let me explain why your donation today is so important. I’m not rich. I’m not a politician. I’m a blue collar guy who was president of my local union until I was fired for leading a strike. People like me aren’t supposed to be able to run for office – let alone U.S. Senate – and we certainly aren’t supposed to be able to win… But three brand-new polls shows I am neck-and-neck with opponent, Republican Senator Deb Fischer. In one, I am even LEADING by 2 points! In the Senate, I’ll be the 51st vote against a complete national abortion ban, the 51st vote to stop the corruption and get money out of politics, and the 51st vote to stand up against the billionaires and corporations who have been screwing over working people like me for decades. And that’s exactly why the Super PACs are about to come after me with everything they’ve got to stop us from flipping this seat. We need to raise $50,000 before our next fundraising deadline if we’re going to be able to fight back against the lies and win – but right now, we’re still extremely short with just days to go. I’m not taking money from corporate PACs, so I have nowhere else to turn: Please, will you make a weekly donation to my campaign right now to help me defeat Republican Senator Deb Fischer and flip this seat in November?
I’m not rich. I’m not a politician. I’m a blue collar guy who was president of my local union until I was fired for leading a strike. People like me aren’t supposed to be able to run for office – let alone U.S. Senate – and we certainly aren’t supposed to be able to win… But three brand-new polls shows I am neck-and-neck with opponent, Republican Senator Deb Fischer. In one, I am even LEADING by 2 points! In the Senate, I’ll be the 51st vote against a complete national abortion ban, the 51st vote to stop the corruption and get money out of politics, and the 51st vote to stand up against the billionaires and corporations who have been screwing over working people like me for decades. And that’s exactly why the Super PACs are about to come after me with everything they’ve got to stop us from flipping this seat. We need to raise $50,000 before our next fundraising deadline if we’re going to be able to fight back against the lies and win – but right now, we’re still extremely short with just days to go. I’m not taking money from corporate PACs, so I have nowhere else to turn: Please, will you make a weekly donation to my campaign right now to help me defeat Republican Senator Deb Fischer and flip this seat in November?
In the Senate, I’ll be the 51st vote against a complete national abortion ban, the 51st vote to stop the corruption and get money out of politics, and the 51st vote to stand up against the billionaires and corporations who have been screwing over working people like me for decades. And that’s exactly why the Super PACs are about to come after me with everything they’ve got to stop us from flipping this seat. But three brand-new polls shows I am neck-and-neck with opponent, Republican Senator Deb Fischer. In one, I am even LEADING by 2 points! But we need to raise $50,000 before our next fundraising deadline if we’re going to be able to fight back against the lies and win – but right now, we’re still extremely short with just days to go. I’m not taking money from corporate PACs, so I have nowhere else to turn: Please, will you make a weekly donation to my campaign right now to help me defeat Republican Senator Deb Fischer and flip this seat in November?
In a moment, I’m going to ask you to make a donation to my campaign for U.S. Senate against Republican Deb Fischer here in Nebraska. But before I do, please let me explain why your donation today is so important. I’m not rich. I’m not a politician. I’m a blue collar guy who was president of my local union until I was fired for leading a strike. People like me aren’t supposed to be able to run for office – let alone U.S. Senate – and we certainly aren’t supposed to be able to win… But three brand-new polls shows I am neck-and-neck with opponent, Republican Senator Deb Fischer. In one, I am even LEADING by 2 points! The Super PACs are about to come after me with everything they’ve got to stop us from flipping this seat. We need to raise $50,000 before our next fundraising deadline if we’re going to be able to fight back against the lies and win – but right now, we’re still extremely short with just days to go. I’m not taking money from corporate PACs, so I have nowhere else to turn: Please, will you make a weekly donation to my campaign right now to help me defeat Republican Senator Deb Fischer and flip this seat in November?
In a moment, I’m going to ask you to make a donation to my campaign for U.S. Senate against Republican Deb Fischer here in Nebraska. But before I do, please let me explain why your donation today is so important. I’m not rich. I’m not a politician. I’m a blue collar guy who was president of my local union until I was fired for leading a strike. People like me aren’t supposed to be able to run for office – let alone U.S. Senate – and we certainly aren’t supposed to be able to win… But three brand-new polls shows I am neck-and-neck with opponent, Republican Senator Deb Fischer. In one, I am even LEADING by 2 points! In the Senate, I’ll be the 51st vote against a complete national abortion ban, the 51st vote to stop the corruption and get money out of politics, and the 51st vote to stand up against the billionaires and corporations who have been screwing over working people like me for decades. And that’s exactly why the Super PACs are about to come after me with everything they’ve got to stop us from flipping this seat. We need to raise $50,000 before our next fundraising deadline if we’re going to be able to fight back against the lies and win – but right now, we’re still extremely short with just days to go. I’m not taking money from corporate PACs, so I have nowhere else to turn: Please, will you make a weekly donation to my campaign right now – whatever you can afford before our critical fundraising deadline – to help me defeat Republican Senator Deb Fischer and flip this seat in November? I know what it’s like to work a 90-hour workweek. I know the value of a dollar. So I truly appreciate any amount you can afford to give today. Thank you – from the bottom of my heart, Dan Osborn

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score56.5/100
Spend / Reach / Long. / Eff.63.0 · 87.0 · 22.0 · 53.8
Spend rangeUSD 15,000–19,999
Impressions250,000 – 299,999
CPM (≈ $/1k impr)USD 63.63
Est. audience size
Days live81 (2024-08-17 → 2024-11-06)
Created2024-08-17
Creative variants5 body · 5 headline
Platformsfacebook
Languagesen
CandidateNE — Dan Osborn
Surfaced by“senate:Dan Osborn”

🧠 AI analysis

Issuejobs labor
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, workers labor
Symbolsnone
Call to actiondonate
Standout elementStern-faced blue-collar candidate in plaid flannel shirt staring directly into camera with a determined expression
TacticClassic populist underdog fundraising pitch using personal authenticity and class identity — 'I'm not rich, I'm not a politician' — to lower the barrier to small-dollar donation and create urgency around defeating a named Republican opponent.

Where it ran (delivery by region)

California9.5%
New York5.7%
Florida5.1%
Texas4.8%
Illinois3.9%
Nebraska3.9%
Washington3.8%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · male 4.5%
65+ · male 24.0%
65+ · female 30.9%
55-64 · unknown 0.3%
55-64 · male 10.6%
55-64 · female 14.3%
45-54 · unknown 0.2%
45-54 · female 6.1%
18-24 · male 0.1%
35-44 · unknown 0.2%
35-44 · male 2.7%
35-44 · female 3.4%
25-34 · unknown 0.1%
25-34 · male 0.9%
25-34 · female 0.9%
18-24 · unknown 0.0%
65+ · unknown 0.7%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 54d live
Sherrod Brown
OH — Sherrod Brown 55d live
Sherrod Brown
OH — Sherrod Brown 108d live
Bluejay Rising
WV — Zachary Shrewsbury 21d live
Dan Osborn for Senate
NE — Dan Osborn 79d live
Dan Osborn for Senate
NE — Dan Osborn 24d live
Dan Osborn
NE — Dan Osborn 78d live
Graham Platner
ME — Graham Platner 8d live