FRIENDS OF SHERROD BROWN
Ohio accounts for just 2.5% of all earmark this year.
This funding strengthens our economy and infrastructure and makes sure workers in the Miami Valley have the resources they need.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 60.3/100 |
| Spend / Reach / Long. / Eff. | 63.0 · 100.0 · 14.6 · 63.5 |
| Spend range | USD 15,000–19,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 17.5 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 54 (2024-04-29 → 2024-06-22) |
| Created | 2024-04-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | diverse crowd, workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | Protest crowd holding 'STOP NRA' and 'ENOUGH' signs paired with an economic infrastructure funding message creates a jarring visual-copy mismatch |
| Tactic | The ad borrows credibility from a Spectrum News headline to tout $361 million in earmarks as a tangible economic win for Ohio workers, though the protest imagery is tonally mismatched with the economic message. |
| Ohio | 100.0% |
| Unknown | 0.0% |
| Unknown · unknown | 0.0% |
| 25-34 · male | 12.5% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 35-44 · male | 9.6% |
| 45-54 · female | 7.4% |
| 35-44 · female | 13.2% |
| 25-34 · female | 15.8% |
| 45-54 · male | 6.1% |
| 55-64 · female | 4.8% |
| 45-54 · unknown | 0.1% |
| 65+ · male | 2.5% |
| 65+ · female | 3.9% |
| 18-24 · male | 8.7% |
| 18-24 · female | 11.1% |
| 55-64 · male | 3.5% |
| 35-44 · unknown | 0.2% |
| 18-24 · unknown | 0.3% |
| 55-64 · unknown | 0.1% |