MULLIN FOR CONGRESS
Click here to add your name.
Our nation's healthcare professionals have answered the call and are working tirelessly in this time of crisis. Please, join me in thanking them for their selfless and heroic service by adding your name to our thank you card here.
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| Overall score | 30.9/100 |
| Spend / Reach / Long. / Eff. | 11.9 Β· 47.5 Β· 4.1 Β· 60.2 |
| Spend range | USD 100β199 |
| Impressions | 5,000 β 5,999 |
| CPM (β $/1k impr) | USD 27.18 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 16 (2020-04-14 β 2020-04-30) |
| Created | 2020-04-14 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK β Markwayne Mullin |
| Surfaced by | βsenate:Markwayne Mullinβ |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | medical |
| Symbols | healthcare |
| Call to action | sign petition |
| Standout element | close-up stethoscope on white coat under a dark blue overlay with bold red-accented headline |
| Tactic | Uses a gratitude-based list-building tactic to collect supporter emails under the guise of a thank-you card, building goodwill and associating Mullin with appreciation for healthcare workers during a crisis. |
| Oklahoma | 100.0% |
| 55-64 Β· unknown | 0.1% |
| 55-64 Β· male | 5.1% |
| 55-64 Β· female | 24.9% |
| 65+ Β· male | 9.9% |
| 45-54 Β· female | 7.4% |
| 45-54 Β· male | 1.3% |
| 18-24 Β· male | 0.1% |
| 25-34 Β· male | 0.1% |
| 35-44 Β· female | 1.9% |
| 25-34 Β· female | 0.8% |
| 65+ Β· unknown | 0.1% |
| 35-44 Β· male | 0.3% |
| 18-24 Β· female | 0.3% |
| 65+ Β· female | 47.6% |