JULIANA FOR ILLINOIS
My father marched from Selma to Montgomery so that Black Americans could claim the most basic promise of this country: the right to vote. Now, more than 60 years after the Voting Rights Act was signed into law, I never imagined we would still be fighting to protect that promise. When I am elected to represent you in the U.S. Senate, I will fight to pass the John Lewis Voting Rights Act to defend the rights my father and thousands of Americans fought for during the civil rights movement. This fight is bigger than just us. It’s a fight for the future of our democracy, and we cannot let up. If you're with me, please add your name here:
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| Overall score | 28.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 43.0 · 0.3 · 56.8 |
| Spend range | USD 100–199 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 42.72 |
| Est. audience size | — |
| Days live | 2 (2026-05-22 → 2026-05-24) |
| Created | 2026-05-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Juliana Stratton |
| Surfaced by | “senate:Juliana Stratton” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Orange subtitle caption evoking urgency against warm-toned candidate speaking directly to camera |
| Tactic | The ad leverages deeply personal civil rights heritage — a father who marched Selma to Montgomery — to create an emotional, legacy-driven argument for voting rights legislation, making the candidate's identity itself the persuasive proof point. |
| Illinois | 100.0% |
| 18-24 · female | 1.8% |
| 45-54 · male | 4.3% |
| 65+ · male | 8.1% |
| 65+ · female | 26.1% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.2% |
| 55-64 · female | 18.4% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 12.1% |
| 18-24 · male | 1.5% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 3.3% |
| 35-44 · female | 8.5% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 3.0% |
| 25-34 · female | 5.2% |
| 18-24 · unknown | 0.2% |
| 65+ · unknown | 0.4% |