James Talarico Campaign
Hey y’all, it’s James Talarico. I’m the new Democrat running for the U.S. Senate here in Texas. This is not going to be like any campaign you’ve ever seen. I’m not taking a dime of corporate PAC money, or a dime of AIPAC money. This is a grassroots campaign — an underdog fight that will require all of us working together to win. We’re going up against a rigged system and a lot of money. Big Money is powerful, but it's nothing compared to people power. So chip in any amount you can afford to power this campaign. We're going to make history, and we're going to do it together.
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| Overall score | 59.0/100 |
| Spend / Reach / Long. / Eff. | 67.8 · 100.0 · 8.0 · 60.1 |
| Spend range | USD 25,000–29,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 27.5 |
| Est. audience size | — |
| Days live | 30 (2025-09-20 → 2025-10-20) |
| Created | 2025-09-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TX — James Talarico |
| Surfaced by | “senate:James Talarico” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Casual 'HEY Y'ALL' subtitle reinforcing authentic Texas everyman persona over a direct-to-camera video frame |
| Tactic | The ad uses an anti-establishment, no-corporate-PAC pledge as its core fundraising hook, leveraging populist 'underdog' framing to convert grassroots identity into small-dollar donations via ActBlue. |
| Texas | 36.0% |
| California | 11.6% |
| Florida | 3.9% |
| New York | 3.8% |
| Illinois | 3.0% |
| Washington | 2.7% |
| Colorado | 2.7% |
| 18-24 · female | 2.5% |
| 45-54 · male | 9.0% |
| 65+ · male | 5.4% |
| 65+ · female | 8.5% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.8% |
| 55-64 · female | 9.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 10.2% |
| 18-24 · male | 3.6% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 12.2% |
| 35-44 · female | 12.0% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 10.2% |
| 25-34 · female | 9.1% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.2% |