FRIENDS OF MARK WARNER
Masks save lives -- but Republican Senate candidate Daniel Gade called them a form of “tyranny.” That’s dangerous. Senator Mark Warner knows that the only way to get our economy going again is to get this pandemic under control.
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| Overall score | 49.9/100 |
| Spend / Reach / Long. / Eff. | 52.4 · 85.0 · 2.5 · 59.7 |
| Spend range | USD 6,000–6,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 28.89 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 10 (2020-10-14 → 2020-10-24) |
| Created | 2020-10-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Mark Warner |
| Surfaced by | “senate:Mark Warner” |
| Issue | healthcare |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate visibly wearing a mask while pointing, reinforcing the pro-mask message against opponent's 'tyranny' quote |
| Tactic | The ad uses a contrast/attack tactic by directly quoting the opponent's dangerous anti-mask stance, then positioning Warner as the responsible, economy-minded alternative. |
| Virginia | 100.0% |
| 18-24 · unknown | 0.0% |
| 45-54 · female | 14.9% |
| 35-44 · unknown | 0.2% |
| 65+ · male | 2.9% |
| 55-64 · male | 6.2% |
| 25-34 · male | 11.7% |
| 18-24 · female | 2.8% |
| 35-44 · male | 9.9% |
| 45-54 · male | 11.0% |
| 65+ · unknown | 0.1% |
| 25-34 · female | 14.3% |
| 65+ · female | 2.8% |
| 55-64 · female | 6.2% |
| 35-44 · female | 14.0% |
| 18-24 · male | 2.5% |
| 45-54 · unknown | 0.2% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |