Todd Achilles for Idaho US Inactive
TODD ACHILLES FOR IDAHO
Ad copy
We did it! The Secretary of State has verified over 1,000 of our signatures, which means we’ve qualified for the 2026 ballot! These signatures came in from neighbors, farmers and ranchers, small business owners, veterans, and families I’ve been lucky enough to meet across Idaho. If you didn’t get a chance to sign, there’s still plenty of time to jump in. Volunteer with us at achillesforidaho.com, chip in if you can, and SHARE this message with your friends and family. We’re well on our way to retiring the 7th-wealthiest and 4th-oldest U.S. Senator, Jim Risch. Let’s do this Idaho! #RetireRisch #AchillesforIdaho
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Performance proxies
| Overall score | 36.6/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 61.7 · 1.9 · 70.7 |
| Spend range | USD 100–199 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 6.64 |
| Est. audience size | — |
| Days live | 8 (2025-12-11 → 2025-12-19) |
| Created | 2025-12-11 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Todd Achilles |
| Surfaced by | “senate:Todd Achilles” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | hope |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | volunteer |
| Standout element | Candidate filmed outdoors in Idaho sagebrush landscape wearing a puffer jacket, conveying authenticity and local rootedness |
| Tactic | Uses a grassroots milestone (1,000 verified signatures) as social proof and momentum-building to drive volunteerism, donations, and shares while subtly framing the incumbent opponent as out-of-touch through the 'wealthiest and oldest' contrast. |
Where it ran (delivery by region)
| Idaho | 100.0% |
| Nevada | 0.0% |
| New York | 0.0% |
| Arizona | 0.0% |
| Arkansas | 0.0% |
| Montana | 0.0% |
Who saw it (delivery)
| 18-24 · female | 1.0% |
| 45-54 · male | 12.8% |
| 65+ · male | 18.3% |
| 65+ · female | 7.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 13.0% |
| 55-64 · female | 3.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.0% |
| 18-24 · male | 10.0% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 13.4% |
| 35-44 · female | 1.7% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 15.2% |
| 25-34 · female | 1.5% |
| 18-24 · unknown | 0.3% |
| 65+ · unknown | 0.1% |
