Tom Willis WV US Inactive
Tom Willis Victory
Ad copy
Senator Tom Willis 100% supports the Second Amendment. https://tomwillis.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 29.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 47.5 · 0.3 · 68.5 |
| Spend range | <USD 99 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 9.0 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 2 (2025-08-08 → 2025-08-10) |
| Created | 2025-08-08 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | guns |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | guns 2a |
| Call to action | learn more |
| Standout element | Three-panel sequence of candidate handshakes with everyday voters at a campaign event backdrop |
| Tactic | The ad uses warm, grassroots meet-and-greet imagery to signal accessibility and community connection, pairing it with an unequivocal '100%' Second Amendment pledge to lock in pro-gun West Virginia voters. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · male | 0.0% |
| 18-24 · unknown | 0.0% |
| 25-34 · female | 0.3% |
| 25-34 · male | 0.7% |
| 35-44 · female | 0.6% |
| 35-44 · male | 3.4% |
| 45-54 · female | 2.5% |
| 45-54 · male | 9.6% |
| 55-64 · female | 9.0% |
| 55-64 · male | 17.9% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 24.9% |
| 65+ · male | 30.8% |
| 65+ · unknown | 0.2% |
