David Costello for U.S. Senate US Inactive
COSTELLO FOR SENATE
Ad copy
We need to do more to prevent more Mainers from losing their lives
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.9/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 1.4 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 6 (2024-09-26 → 2024-10-02) |
| Created | 2024-09-26 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — David Costello |
| Surfaced by | “senate:David Costello” |
🧠 AI analysis
| Issue | healthcare |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate speaking directly to camera in front of a personal bookshelf, projecting sincerity and intellectual gravitas |
| Tactic | The ad uses an intimate, direct-to-camera appeal in a home-library setting to build personal credibility and emotional resonance around preventing loss of life, leveraging empathy as its core persuasion tactic. |
Where it ran (delivery by region)
| Maine | 82.5% |
| New Hampshire | 14.8% |
| Massachusetts | 2.6% |
| New Brunswick | 0.1% |
Who saw it (delivery)
| 18-24 · female | 9.2% |
| 18-24 · male | 11.1% |
| 18-24 · unknown | 0.3% |
| 25-34 · female | 14.0% |
| 25-34 · male | 31.7% |
| 25-34 · unknown | 0.3% |
| 35-44 · female | 9.6% |
| 35-44 · male | 23.5% |
| 35-44 · unknown | 0.3% |
