Brian Bengs for Senate
Help Brian unseat John Thune
Iβm asking for your $10 before midnight, but let me tell ya why: Winning this Senate seat will be the difference between handing McConnell a HUMILIATING defeat and handing Republicans the reins to our democracy. So Iβm humbly asking for $5, $10, $15 β or whatever you can spare β to fund my people-powered campaign and flip this seat for Democrats.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 43.4/100 |
| Spend / Reach / Long. / Eff. | 34.7 Β· 66.9 Β· 13.2 Β· 58.7 |
| Spend range | USD 1,000β1,499 |
| Impressions | 35,000 β 39,999 |
| CPM (β $/1k impr) | USD 33.32 |
| Est. audience size | β |
| Days live | 49 (2022-08-09 β 2022-09-27) |
| Created | 2022-08-09 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SD β Brian Bengs |
| Surfaced by | βsenate:Brian Bengsβ |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content-removed placeholder replacing the actual ad creative |
| Tactic | The ad leverages a midnight deadline and the prospect of a 'humiliating defeat' for McConnell to drive urgent small-dollar donations, though its actual creative was removed for a disclaimer violation, leaving only the Facebook enforcement screen visible. |
| California | 10.9% |
| South Dakota | 7.5% |
| Texas | 4.6% |
| Florida | 4.5% |
| New York | 4.4% |
| Washington | 4.0% |
| Michigan | 3.8% |
| 35-44 Β· male | 1.0% |
| 35-44 Β· female | 1.1% |
| 45-54 Β· unknown | 0.1% |
| 35-44 Β· unknown | 0.0% |
| 45-54 Β· female | 3.5% |
| 55-64 Β· male | 9.1% |
| 55-64 Β· female | 12.2% |
| 65+ Β· female | 41.1% |
| 65+ Β· male | 27.8% |
| 45-54 Β· male | 2.8% |
| 55-64 Β· unknown | 0.3% |
| 65+ Β· unknown | 0.9% |