Roy Cooper US Inactive
Cooper For North Carolina
Cooper visits business to hear about skyrocketing costs
During his visit, Cooper criticized the tariffs imposed by the Trump administration, arguing that they negatively impact small businesses and consumers.
Ad copy
No matter where I go in North Carolina, I hear the same thing: rising prices are costing small businesses a fortune.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.2/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 81.7 · 8.8 · 74.5 |
| Spend range | USD 600–699 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 4.0 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 33 (2025-12-18 → 2026-01-20) |
| Created | 2025-12-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | news article screenshot from WSOCTV lending third-party credibility to Cooper's message on skyrocketing costs |
| Tactic | The ad borrows local TV news coverage to lend earned-media credibility to Cooper's anti-tariff, small-business message, positioning him as a listener and advocate while implicitly blaming Trump's tariffs for rising prices. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 12.8% |
| 45-54 · male | 5.7% |
| 65+ · male | 1.9% |
| 65+ · female | 4.7% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 3.4% |
| 55-64 · female | 6.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 8.1% |
| 18-24 · male | 7.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 8.1% |
| 35-44 · female | 12.2% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 12.4% |
| 25-34 · female | 16.3% |
| 18-24 · unknown | 0.3% |
| 65+ · unknown | 0.0% |
