JORDAN FOR MAINE
If we win this race, we’ll win the ENTIRE Senate >>
If we win this race, we’ll win the ENTIRE Senate >>
If we win this race, we’ll win the ENTIRE Senate >>
People are saying I don't deserve to run for office, serve in the Senate, or even be a parent -- just because I'm gay. These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate. Right now, I hope you'll fight with me by donating before midnight to defeat Susan Collins, gain a critical Senate seat for Democrats, and show the haters what we're made of.
People are saying I don't deserve to run for office, serve in the Senate, or even be a parent -- just because I'm gay. These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate. Right now, I hope you'll fight with me by donating before midnight to defeat Susan Collins, gain a critical Senate seat for Democrats, and show the haters what we're made of.
People are saying I don't deserve to run for office, serve in the Senate, or even be a parent -- just because I'm gay. These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate. Right now, I hope you'll fight with me by donating before midnight to defeat Susan Collins, gain a critical Senate seat for Democrats, and show the haters what we're made of.
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| Overall score | 47.0/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 75.1 · 8.5 · 53.7 |
| Spend range | USD 5,000–5,999 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 64.7 |
| Est. audience size | — |
| Days live | 32 (2025-08-06 → 2025-09-07) |
| Created | 2025-08-06 |
| Creative variants | 3 body · 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Jordan Wood |
| Surfaced by | “senate:Jordan Wood” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | donate |
| Standout element | Two men cradling a newborn in a hospital room, humanizing the candidate's family amid anti-gay attacks |
| Tactic | The ad weaponizes vulnerability and identity threat — turning homophobic attacks into an emotional fundraising lever by pairing the personal story of discrimination with an intimate family photo, driving urgency through a midnight deadline. |
| California | 14.7% |
| New York | 8.0% |
| Florida | 6.3% |
| Massachusetts | 5.9% |
| Washington | 4.5% |
| Pennsylvania | 4.5% |
| Texas | 3.7% |
| 25-34 · female | 0.5% |
| 25-34 · male | 0.4% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 1.5% |
| 35-44 · male | 1.3% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 3.2% |
| 45-54 · male | 2.2% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 11.9% |
| 55-64 · male | 8.2% |
| 55-64 · unknown | 0.3% |
| 65+ · female | 48.9% |
| 65+ · male | 20.4% |
| 65+ · unknown | 0.9% |