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Jordan Wood US Inactive

JORDAN FOR MAINE

ad creative

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

If we win this race, we’ll win the ENTIRE Senate >>

If we win this race, we’ll win the ENTIRE Senate >>

If we win this race, we’ll win the ENTIRE Senate >>

Ad copy

People are saying I don't deserve to run for office, serve in the Senate, or even be a parent -- just because I'm gay. These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate. Right now, I hope you'll fight with me by donating before midnight to defeat Susan Collins, gain a critical Senate seat for Democrats, and show the haters what we're made of.
People are saying I don't deserve to run for office, serve in the Senate, or even be a parent -- just because I'm gay. These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate. Right now, I hope you'll fight with me by donating before midnight to defeat Susan Collins, gain a critical Senate seat for Democrats, and show the haters what we're made of.
People are saying I don't deserve to run for office, serve in the Senate, or even be a parent -- just because I'm gay. These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate. Right now, I hope you'll fight with me by donating before midnight to defeat Susan Collins, gain a critical Senate seat for Democrats, and show the haters what we're made of.

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Performance proxies

Overall score47.0/100
Spend / Reach / Long. / Eff.50.6 · 75.1 · 8.5 · 53.7
Spend rangeUSD 5,000–5,999
Impressions80,000 – 89,999
CPM (≈ $/1k impr)USD 64.7
Est. audience size
Days live32 (2025-08-06 → 2025-09-07)
Created2025-08-06
Creative variants3 body · 3 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Jordan Wood
Surfaced by“senate:Jordan Wood”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate, family children
Symbolsfamily
Call to actiondonate
Standout elementTwo men cradling a newborn in a hospital room, humanizing the candidate's family amid anti-gay attacks
TacticThe ad weaponizes vulnerability and identity threat — turning homophobic attacks into an emotional fundraising lever by pairing the personal story of discrimination with an intimate family photo, driving urgency through a midnight deadline.

Where it ran (delivery by region)

California14.7%
New York8.0%
Florida6.3%
Massachusetts5.9%
Washington4.5%
Pennsylvania4.5%
Texas3.7%

Who saw it (delivery)

25-34 · female 0.5%
25-34 · male 0.4%
25-34 · unknown 0.0%
35-44 · female 1.5%
35-44 · male 1.3%
35-44 · unknown 0.1%
45-54 · female 3.2%
45-54 · male 2.2%
45-54 · unknown 0.1%
55-64 · female 11.9%
55-64 · male 8.2%
55-64 · unknown 0.3%
65+ · female 48.9%
65+ · male 20.4%
65+ · unknown 0.9%

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