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Jordan Wood US Inactive

JORDAN FOR MAINE

ad creative

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS

If we win this race, we’ll win the ENTIRE Senate >>

If we win this race, we’ll win the ENTIRE Senate >>

Ad copy

People are saying I don't deserve to run for office, serve in the Senate, or even be a parent -- just because I'm gay. These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate. Right now, I hope you'll fight with me by donating before midnight to defeat Susan Collins, gain a critical Senate seat for Democrats, and show the haters what we're made of.
People are saying I don't deserve to run for office, serve in the Senate, or even be a parent -- just because I'm gay. These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate. Right now, I hope you'll fight with me by donating before midnight to defeat Susan Collins, gain a critical Senate seat for Democrats, and show the haters what we're made of.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score37.7/100
Spend / Reach / Long. / Eff.23.7 · 59.2 · 7.2 · 60.6
Spend rangeUSD 400–499
Impressions15,000 – 19,999
CPM (≈ $/1k impr)USD 25.69
Est. audience size
Days live27 (2025-07-30 → 2025-08-26)
Created2025-07-30
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Jordan Wood
Surfaced by“senate:Jordan Wood”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealempathy
Production tierdiy amateur
Who picturedcandidate, family children
Symbolsfamily
Call to actiondonate
Standout elementCandidate holding a newborn baby with his partner in an intimate home setting, directly humanizing the gay family under attack
TacticThe ad weaponizes personal victimhood — turning anti-gay attacks into fundraising urgency — while the candid family photo creates emotional authenticity that amplifies the empathy appeal and drives midnight donation deadline pressure.

Where it ran (delivery by region)

California9.4%
New York8.3%
Massachusetts6.5%
Florida6.3%
Pennsylvania4.7%
Texas4.1%
Ohio3.7%

Who saw it (delivery)

25-34 · female 0.6%
25-34 · male 0.6%
25-34 · unknown 0.0%
35-44 · female 1.8%
35-44 · male 1.6%
35-44 · unknown 0.1%
45-54 · female 2.8%
45-54 · male 2.4%
45-54 · unknown 0.1%
55-64 · female 9.6%
55-64 · male 9.5%
55-64 · unknown 0.2%
65+ · female 45.5%
65+ · male 24.1%
65+ · unknown 0.9%

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