Ed Markey US Inactive
THE MARKEY COMMITTEE
Ad copy
We need rapid manufacturing of personal protective equipment. Just invoking the Defense Production Act is not enough. President Trump must actually use it to mobilize industry and protect the American people. #MakeTheMasks
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.6/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 69.3 · 1.4 · 68.1 |
| Spend range | USD 400–499 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 9.46 |
| Est. audience size | — |
| Days live | 6 (2020-04-02 → 2020-04-08) |
| Created | 2020-04-02 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — Ed Markey |
| Surfaced by | “senate:Ed Markey” |
🧠 AI analysis
| Issue | healthcare |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | grainy home-video aesthetic with bold white subtitle text amplifying the candidate's spoken accusation |
| Tactic | The ad uses a direct-to-camera home video format to project authenticity and urgency, pressuring Trump by name to act on the Defense Production Act for PPE manufacturing during the pandemic. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 11.6% |
| 65+ · male | 3.5% |
| 18-24 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.0% |
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 3.8% |
| 65+ · female | 7.2% |
| 45-54 · female | 11.1% |
| 45-54 · male | 7.7% |
| 18-24 · female | 3.0% |
| 25-34 · male | 11.4% |
| 55-64 · male | 5.6% |
| 35-44 · male | 11.1% |
| 35-44 · female | 14.7% |
| 55-64 · female | 8.8% |
| 55-64 · unknown | 0.0% |
