JOSH ROY FOR IDAHO
Josh Roy is a candidate for US Senate from Lewiston, Idaho Donate at https://secure.winred.com/josh-roy-for-idaho/donate-today
Josh Roy is a candidate for US Senate from Lewiston, Idaho Donate at https://secure.winred.com/josh-roy-for-idaho/donate-today
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 29.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 49.2 · 0.8 · 69.7 |
| Spend range | <USD 99 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 7.62 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2026-03-25 → 2026-03-29) |
| Created | 2026-03-25 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Josh Roy |
| Surfaced by | “senate:Josh Roy” |
| Issue | guns |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | us flag, guns 2a, family |
| Call to action | learn more |
| Standout element | Family photo flanked by waving American flag banners anchoring a gun show event announcement |
| Tactic | The ad strategically pairs a wholesome family image with a gun show appearance to signal Second Amendment values and family-first character to Idaho Republican primary voters. |
| Idaho | 100.0% |
| 18-24 · female | 8.3% |
| 45-54 · male | 9.3% |
| 65+ · male | 4.5% |
| 65+ · female | 2.5% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.2% |
| 55-64 · female | 2.8% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 2.9% |
| 18-24 · male | 15.8% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 12.7% |
| 35-44 · female | 3.5% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 22.0% |
| 25-34 · female | 7.7% |
| 18-24 · unknown | 0.3% |
| 65+ · unknown | 0.0% |